Above All, Your Voice Matters
There comes a point in life when you need to pick up an old book and refresh the ideas that changed the world. I picked up the Cluetrain Manifesto last night and read through a couple key chapters.
First off, I love the book. I read it when it came out a couple of years …
Personal Re-Branding
Creating a personal brand is like creating a product brand, because you as a person are a product that needs to be developed, marketed and evolved over time. There are very few brands out there that have had the same marketing and communications strategy since their formation, because as brands grow and consumers evolve brands …
Maintaining Your Personal Brand During Illness or Injury
Until 2009, I hadn’t been to a primary care physician in I don’t know how long. I’m typically very healthy – exercise daily, eat right, all of that good stuff. Unfortunately, “all of that good stuff” hasn’t kept me completely out of doctors’ offices over the years. In the last decade, I’ve had a cancer …
Personal Brands: Take Your Time
The longest emails I write take the least time. The shorter and thus, more powerful my note, the more I weed whack out unnecessary words. The more time I have to prepare, the better and shorter my presentations. I’ve had a year to plan my Personal Branding Bootcamp at UCLA coming April 17-18. Are you …
How to Be a Closer: Part 1
Regardless of whether you want to work for yourself or climb the ladder of corporate life, to be successful, there’s one thing you have to fundamentally understand: Sales.
Yes, I know.
If you’re like most people, you’re quietly cringing and squirming. 99.9% of us don’t like to sell, and for good reason. In sales, you …
The Personal Branding Content Lifecycle
Creating a credible and influential personal brand requires that you create remarkable content. Here is a flow chart that details the different stages of the personal branding content lifecycle. Use it to help you understand the different stages and how to use each stage more effectively as you create the brand called you.
Enhance Your…Leveraging the Brand Created by Your Book
Although writing a book remains the best way to build your personal brand, writing a book, by itself, is usually not enough. Instead, you must build upon, and leverage, the brand created by your book by consistently promoting it online and offline.
In many ways, writing a book is the first step, or “price of …
25 Easy Ways To Grow Your Personal Brand in 5 Minutes
Here are some ideas of quick personal brand-building steps you can take right now.
Use this as a checklist to challenge yourself daily for the next few weeks.
Create a Yodio, recording yourself telling a story about an image. Put it on your blog, or better yet, propose it as guest content to a brand-related…Perception vs Reality in Social Media
Is social media everything we really make it out to be? Is there an imbalance between perception and reality? I would venture to say yes. Before we get into the underlying argument of the two terms… let’s define them (from dictionary.com).
Perception: a single unified awareness derived from sensory processes while a stimulus is present.…
Your Personal Brand’s Geolocation
Social networking and geolocation are quickly becoming one prevailing and inseparable unit. Geolocation is the latest craze to hit the social media landscape through phone applications like Foursquare and Gowalla and website integrations with Twitter and Facebook. With all of these new ways of sharing where you are and who you’re with, it can be …