7 Tips to Boost the Clarity of Your Personal Brand
Whether they’re right or not, people form impressions of your personal brand based on the way you write – from emails, to web profiles, to proposals to cover letters. Today we’ll go over seven tips to improve your writing skills.
Impressions form fastReaders assume that if your…
Writing is sloppy: You don’t care about…Personal Brands: UCLA Wants You
On Saturday and Sunday, April 17 and 18, I am producing the first ever Personal Branding Bootcamp on the UCLA campus. The program director of UCLA Business & Management Extension called to say the event is almost full, so if you want to come, we’d love to have you – but please hurry and register.…
A Lesson in Personal Branding From “The Fame Monster”
You’ve read about her in magazines. You’ve watched her music videos online. You’ve seen interviews on TV and listened to her songs on the radio. All of a sudden she’s everywhere and sometimes you aren’t quite sure how or why. If you haven’t guessed it, I’m talking about the music sensation who goes by the …
Giving Back to Change the World
I haven’t written many posts that added a personal element to the mix of content. Today… I want to change that. I recently had the pleasure of taking a two week trip with an organization that helps the development of non-profits with marketing and creative ideas. I wanted to help out with the organization and …
Metrics to Measure Your Personal Brand
How well branded are you? One way to find out is to use metrics – something you can measure against.
The metrics below don’t necessarily measure how effective your personal brand is (go to a personal branding consultant for that), but they do measure your online visibility and engagement.
1. Do a Google search for …
Personal Brands: Give a Shiver to Your Sliver
Micromarketing is a weapon in the arsenal of most every big brand that distributes products to your supermarket. For example, the flavors of Philadelphia brand cream cheese available in the dairy case differ, depending on what your zip code eats the most. That means in my local Ralphs, I can’t find smoked salmon flavored spread …
How to Be a Closer: Part 2
Last week, I wrote about the importance of an original message in sales. This week we tackle the six stages of sales genius.
One: Set Your GoalsThe best way to get started in sales is by setting daily goals for yourself (daily goals are easier to accomplish and less daunting than weekly or monthly …
The Must Have Skill Sets For the New World
What are the skills that you will need to have in the new economy? If you’ve ever wondered what some of these skills are, this post is for you.
Skill sets for the new world1.) Social media and Web 2.0 know how:
To understand how social media and Web 2.0 are changing industries gives …
10 Ideas To Kickstart A Personal Brand That’s Gone Stale
Here are some ideas to get your creative branding juices flowing.
Join a new communityFind a new forum or niche social network and become an active member of the community, participating for at least 15 minutes every single day until you are a recognized expert on the basis of your participation alone.
Create a…Twitter Chats: A Great Place For Your Brand To Shine
Twitter chats are when you chat on Twitter around a certain subject and mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic. While many people utilize those hashtags like keywords to be associated with on Twitter, a Twitter chat happens at one specific time and everyone …