Personal Brands: The Audition
From the time you leave your home, consider that you are being auditioned for the job you are seeking. Your personal brand starts to get its early morning workout when you cross the threshold of your door.
How coherent is your personal brand promise, given what you actually deliver?
The person you brushed by without …
Where do I Find Success?
Hi, I’m Martin Yate, the guy that writes the Knock em Dead books.
They say that to write a book, all you need is the complete lack of a social life; well I’ve published 12, so what does that tell you? I live and breathe this stuff and obviously have no social life.
Mondays from …
Great Personal Branding Video Tutorials
Here are three great videos to help you round out your personal brand using Twitter, Facebook, Linkedin, Blogging, and Email Marketing. Have a look at each and start applying the lessons learned to your personal brand today.
Twitter Search in Plain EnglishSuccessful Email Marketing – How it’s Done
Did You Know 4.0
3 Lessons for Millennials
I read and hear a lot about the “changing generations” and how the mixture of Web 2.0 and the Millennial market are going to change the way we do business. Many young people these days want to trade the fancy car for a hybrid, the corner office for a group table and the desktop for …
Is Twitter More Important than LinkedIn for Personal Branding?
I love polling. Sometimes you take it for what it’s worth… and sometimes it blows you away. Sometimes… you could care less. I stumbled across a post by ReadWriteWeb about a polling completed on LinkedIn asking their members What is the most important new platform for brands to master?
Are you with the masses?Talk …
Guy Kawasaki’s 5-Point Guide to Personal Branding
If you’ve ever heard the word “entrepreneur,” you’ve heard of Guy Kawasaki, perhaps one of the greatest living writers/speakers on start-ups. His messages are simple, powerful, and to the point. What lessons can we learn from this inspirational guru about personal branding? The following five tips are pulled directly from lessons in his best-selling book, …
The Reputation Economy: Everyone is Selling Something
The dawn of a new marketplace has arrived that has changed the best practices of just about anything you can think of. We are sitting at the largest inflection point since the industrial revolution with the rise of 2.0 technology, crowdsourcing, the reputation economy, and social media. To be blunt, everything that used to work …
Exploring Your Brand Identity
I’ve been fully engulfed in the world of branding lately through work on one of my accounts. Throughout the branding process I’ve observed a fascinating dynamic between how corporate brands try to be more human while personal brands are trying to be more like businesses. While dissecting the core elements of a brand I was …
How to Discover Your Personal Brand
It’s important to have a personal brand. It differentiates you from everyone else, which is what employers and clients are seeking. But, what if you’re still not sure what your personal brand is?
Too many people rush into creating a personal brand without first discovering who they are, what they can offer and what they …
The Surprising Personal Branding Power of Pen Names
At first glance, building the personal brand of a fake person doesn’t make a lot of sense.
After all, the best personal brands are authentic, based on real people letting their personalities show their uniqueness.
Fake personal brands tend to lose all credibility once they’re exposed as fake, because no one likes to be fooled.…