Is Twitter More Important than LinkedIn for Personal Branding?

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I love polling. Sometimes you take it for what it’s worth… and sometimes it blows you away. Sometimes… you could care less. I stumbled across a post by ReadWriteWeb about a polling completed on LinkedIn asking their members What is the most important new platform for brands to master?

Are you with the masses?

Talk about an interesting development? Facebook even beat out the famous business networking site for social media brand development! What is even more interesting is that small business owners made up 76% of the votes (out of a total of 3,600). What does this mean for marketing, social media, and personal branding?

Business owners are starting to take notice of the growing trend in the social media world and the ability for businesses to use networks to drive revenue. This is almost a moot point… You should be using the tools as well. The influence of the social Internet age is growing exponentially.

My question to all the business owners, marketing directors, employees, and YOU is this… What are you going to do with this information? Is it time to take the dive and join the Twitter or Facebook community?

Is your brand going to be hurt if you do not join the masses? Is there anything to gain? Of course, why wouldn’t you use tools to garner more credibility and support for your personal brand?

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Kyle Lacy

Kyle Lacy writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.

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