A Cup of Coffee to Demand Generation
In order to close more deals, fill your “future opportunity” pipeline and allow you to command higher rates or salary, you need people to notice you. And solidifying your personal brand is the first, critical step to getting noticed – but time and resources are limited, and contacting the right people every few weeks to …
3 Ways to Build Your Brand
What will you learn today? Your brand naturally evolves as you gain skills and competencies to function more effectively. Consider these three ways of building your brand and identify a learning strategy that works best for you.
Formal educationClasses and courses are available in many fields to facilitate your learning. Going back to school, …
Personal Social Media Profiles on a Corporate Website
As discussed in my previous posts, I believe that the brand of an entrepreneur can be very valuable to a startup – especially in the early stages.
Why?Because an entrepreneur’s brand (especially if they are viewed as an expert in the industry that the startup is in) can provide comfort to potential new customers …
Reinvent Your Brand the Steve Jobs Way
Five principles that can help you jump-start your career, revitalize your brand, and win new business.
The global recession and mass layoffs have forced many people to reconsider their careers and life choices. In too many cases, their jobs simply don’t exist anymore. In these turbulent times, where does one turn for personal branding advice? …
Houston … We Have A Problem
“Houston … We have a problem.”
These famous or infamous words were said over three decades ago and close to a million miles away. On April 13th, 1970, James Lovell, commander of Apollo 13, uttered these words following an explosion in the ship’s oxygen tanks. His journey to the surface of the moon was over. …
6 Ways to Stay Current in Your Field and Advance
Everyone wants to be able to advance their career, but oftentimes it’s difficult to dedicate large chunks of your time to learning new things or checking out new tools in your field.
Practices to doThere are definitely a lot of different ways to keep up, but below are six that everyone should aim to …
Personal Brands: Here’s Why You Exist
What does it take for a personal brand – or any brand – to exist in the hearts and minds of your audience or target market?
Attention
Emotion
Memory
That’s it. That’s the big secret. That’s personal branding in three words.
Let’s tackle the first part of the personal brand equation: attention. You can’t be …
Jack of All Trades, Master of Two: Branding that Sticks
It happens all of the time. When I ask someone, “What brings you to mind when people are facing challenges at work and they need some help?” guess what happens.
Nothing. Dead air.
“Well, I’m good at solving problems” will then trickle out. Next, “I like to develop strategies to address companies’ needs, then to …
What’s Your Personal Brand’s Irresistibility Factor?
Let’s face it, all irresistible brands are hugely attractive and always get top marks across the board, right? More than ever, it makes sense – particularly for students right now – to get to work on enhancing their irresistibility factor in order to show up and stand out in this over-crowded and over-saturated environment. Of …
Articulating Your Brand
My life has a superb cast but I can’t figure out the plot. ~Ashleigh Brilliant
What separates you from everyone else? Creating and articulating a personal brand requires a solid understanding of who you are and what is important for your version of career success.
We can get trapped sometimes into defining career success in …