2 Ways to Quickly Boost Your Personal Brand
The essence of a personal brand is that it’s similar to a corporate brand, yet it’s personal to you, which allows for more freedom and, in all honesty, far more fun. Take a look at music or acting and notice how the likes of Russell Brand, Jennifer Lopez and Justin Timberlake have wildly successful careers …
What’s Peripheral Vision Got to Do with Your Brand?
Sick of chasing your tail and ready to get bigger, bolder, and more provocative with your personal brand? A sense of peripheral vision comes in handy, and a potent dose of creative thinking. This is, after all, about daring to peer beyond your brand to unlock those hidden assets you’ve tucked away. It’s what’s going …
A Cup of Coffee to Email Success Tips
A personalized, segmented email campaign is an important component in your personal branding strategy. Whether you’ve been creating email campaigns for years, or are about to embark on your first one, here are a few quick and easy tips from the experts at Marketing Sherpa/MecLabs, who recently delivered another great clinic–this one on crafting an …
What’s Your Preference, Sensing or Intuition?
Do you prefer to observe facts and realities or pay attention to ideas and possibilities? Identifying your personality preference for sensing or intuition helps in understanding how you choose to focus your attention.
One is not better than the other and, at times, everyone uses sensing and intuition to become aware of realities and ideas. …
A Lesson From Mulberry Street
When you think of networking, what do you think of? Likely meeting new people, right?
It is your hope, that these new people will need what we have to offer. Or at the very least, you are certainly hopeful that these new people will introduce you to still more new people. And sooner or later …
The Product Called You
You are the hub of every interaction you have. And, you are also the product. What you do and say either adds values or detracts from your business relationships, client relationships and even your personal interactions.
Working with small businesses and entrepreneurs, I often take them through nine elements to their brand. Since your brand …
7 Ways to Build Your Personal Brand Offline
You know how important your online brand is, but there’s just something about meeting others face-to-face, isn’t there? Through a simple handshake, a conversation, or chance encounter, you’re typically able to make a stronger connection than you would through technology.
Showing up puts you aheadAttend industry conferences and trade shows. Conferences provide several benefits …
Motivation Speaks Volumes About Your Brand
There are those who can self motivate and have that rare ability to actually consistently do so. They seem to find ways to move through difficulty and challenge and find inspiration from it. In fact, they are usually deeply fueled by their difficulties and use them to leap. This ability speaks volumes about ones personal …
Is Your Personal Brand Getting a Standing Ovation?
“Engage me. Make me fall in love with you.” That’s Julie Greenwald, chairwoman & CEO of the Atlantic Records Group, talking to Adam Bryant about the way she hires. The interview appeared in the Corner Office, one of my favorite columns in The New York Times Sunday’s Business Section. What’s more, when Greenwald is interviewing …
A Cup of Coffee to Your 007 Story
A typical story starts at the beginning, builds up to a crescendo, and wows you at the end with a great conclusion. The most successful marketing content, however, follows a different path, according to recent Gartner research.
Stories sellUnlike the classic story telling method, good marketing copy begins with the end, “wow-ing” the reader …