4 Career Failings You Should Forgive Yourself For
“To err is human; to forgive, divine.”
Alexander Pope’s famous quote touches upon an unfortunate quirk of human nature. We all make mistakes, but we also all struggle to forgive them. Moreover, our harshest condemnation is often reserved for the person most needful of our forgiveness: ourselves.
Time for a rethink.
Within the workplace, there …
How Content Marketing Can Help Your Brand Visibility
When building a personal brand it can be a challenge in gaining greater visibility online. One way to overcome this is through fresh and remarkable content. This not only opens the door to new subscribers, but it also builds credibility online. Blogging is still important to your marketing strategy, and the power of creating content …
How To Add Spice To Your Brand’s Website Sales Page
In order to build a good reputation online and attract the right leads your personal brand can benefit from a sales page. The right message and graphics will help you generate more sales.
A well crafted page can also increase your visibility through social sharing and word of mouth marketing. This means content should be …
Create A Reason To Buy Your Personal Brand’s Product
A unique selling proposition or USP is a key ingredient to attracting an interested audience for your brand’s products or services. Once you capture their attention in a compelling way it is much easier to convert your leads into sales. Reaching the right audience with a message specific to your business is the key to …
The Secret to Maintaining Week-Long Productivity
Our job is important. It’s how most of us put food in our belly and Louboutins on our feet. It’s where we spend one-third of our entire lives. It’s even where one in five of us will meet the person we marry.
Yet too many of us arrive stressed on Monday and leave exhausted by …
Does Your Brand Need to Invest in Paid Website Traffic?
A solid content strategy is an important part of building your personal brand online organically. Adding advertising dollars to the mix will help maximize your fullest potential and visibility.
In order to attract a large audience to your website you can not only tap into the tradition Google AdWords solution, but also invest in social …
The Affect of Social Media Conversations on Search Engine Ranking
Search engine algorithms have changed quite a bit over just the last few years, and many brands may have seen a change in their website visibility as a result. Social signals are a growing influence, which is mainly dictated by conversations on tweets and posts. This new method of communication has no doubt transformed the …
How a Blog Can Connect You with Your Brand Audience
Your personal brand’s website is a calling card for your business — your blog is the portal through which your customers can connect with you. With so much information being published each day it is more important than ever to have an effective content strategy. There are some key benefits to writing remarkable content in …
Personal Branding Online and Offline
It’s estimated that the work force is comprised of approximately one-third Millennials, one-third GenX, and one-third Boomers – with a few Traditionalists not ready to walk off the playing field. It’s a little funky, frankly.
You are in one of those groups. Regardless of your age or time in the workplace, in your pursuit to …
Improve Your Brand Reach Through Target Market Research
As a personal brand your goal should be to attract right customers for your business who show a genuine interest in what you have to offer. But how do you discover your niche?
That is where focused research comes in to collect important data and provide you with a well-rounded picture of your target market, …