Is Your Brand Hiding in Plain Sight?
Recently I judged a brand personality competition for Newsweek/Daily Beast’s special issue on the top 100 Digital Brands, along with 4 other branding experts. Beyond my vote, the editor asked for an answer to a hot button question for people who are just launching their brands. That might be you.
Does the Internet need more …
Your Personal Brand from Theory to Execution
It used to be that hiring was limited to who’s local and available. But the advent of the Internet and social media has really made the world smaller and more at reach. Social media has changed the way people see brands, and it has changed the way people promote and market their personal brand.
Going …
14 Ways to Boost Your Brand and Help Charity
5 Steps to Master Managing People Older Than You
It was the first day of my first job right out of college. Despite all the group projects and being president of different clubs, there was nothing that could have prepared me for what sat in front of me. Literally sitting in front of me were 15 customer service reps, all older than me, half …
Your Brand Reputation Resources
In today’s world, your personal brand’s reputation is practically everything. Before people buy from you or obtain your services, they now search the Internet to find any information, reviews, or feedback they can get about you. They don’t just hire or buy products from anybody anymore. If they see a negative review, it’s almost certain …
Knowing Your Twitter Role – Entertainer Or Informant?
When you Google the term “twitter strategies”, it is to no one’s surprise that 74.9M search results appear. Truth be told, like many platforms, there are a multitude of strategies to be tried, but the key is finding the right mix for you and your goals.
For this post I am going to concentrate on …
How to Brand Your YouTube Account for Your Job Search
YouTube is the largest video-sharing site on the planet, but it’s often overlooked as a platform on which to build your personal brand. Job seekers carefully craft their Facebook, Twitter, and LinkedIn pages to portray their professional selves, but often they overlook the power of the video.
If employers want to really get a sense …
People Loyal to Your Brand
It’s easy to be seen as just another random person – a random blogger, a random doctor, a random athlete… With the competition becoming more and more fierce, it’s becoming harder and harder for people to stand out and be noticed. After all, you don’t want to be just a random personal brand. You want …
Why You Should Never Make a Cold Call Again
Cold calls rarely work. And, when they do, it is a game of numbers, of getting enough (hundreds?) of resumes or leads out there, hoping that one will stick.
Warm calls, on the other hand, are far more likely to result in success: a client or a new job.
And, today, there is no reason …
Three Secrets To Promoting Your Next Conference Talk
Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …