Tag: Personal Branding

Career & WealthEmployer BrandingmanagementRelationships & Personal Growth

Eliminating “It’s Not My Job Attitudes” at Your Workplace

The more client work I do the more creative I have to get.

I find my clients’ continue to offer me unique opportunities to stretch my comfort zone as I try to stretch theirs’. It’s become a wonderful symbiotic relationship.

Last week I was confronted with a situation where a client was challenged with a …

Career & WealthConfidence & AppearanceLifestyle & Habit BuildingRelationships & Personal Growth

Personal Branding Weekly – Guilty of Bad Brand Impressions?

Comment below – have you ever seen that post in a LinkedIn group asking if you would share their resume with your contacts (and then, yes, they do attach their resume)? My first question is “why should I? What have you done to compel me to speak positively on your behalf?” Just asking me to …

Career & WealthCommunication & NetworkingMarketingRelationships & Personal Growth

Focus on Benefits and Buyer Motivation to Make Sales

One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …

authors cornerBook ReviewsCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia BrandingRelationships & Personal Growth

Women Who Don’t Wait in Line: An Interview with Reshma Saujani

Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …

Brand Yourself AsCommunication & NetworkingLifestyle & Habit BuildingRelationships & Personal Growth

How Five Types of Personal Brands Attract Perfect Clients

You cannot be all things to all people. As we say in marketing, find a target rich market. Lucrative markets are filled with people or companies that are suffering and have a budget to pay YOU for the remedy you’ve decided you want to offer. You simply need to show up online and on-ground where …