Communicate in the Way That Works For You
What are the best stories you have ever heard? How long did you remember them? Do you still remember them? What made them memorable?
My guess is … they were personal stories and/or they were personalized and enhanced by the story teller.
The storyteller likely included passion, drama, humor and perhaps a bit of self-deprecation. …
Resume Tips – Brand and Land
It’s common knowledge that we all spend what would seem to be ‘light-years’ painstakingly preparing our resumes only to find out that the initial review is about 10 seconds before the reviewer either dumps it in the ‘no thanks’ pile or the ‘maybe’ pile…ouch!
So, what is it that can make or break that first …
Audio Branding and Its Importance to Your Personal Brand
Audio branding, also known as sonic branding, is a verbal identity that gives a personal brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve …
How Often Should You Be Checking In on Your Competition?
How often do you check up on your competitor’s brand mentions and sentiment? What do you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that …
Picture Your Personal Branding Strategy
Christine Chopyak’s Picture Your Business Strategy: Transform Decisions with the Power of Visuals shows how you can picture your journey to personal branding success from the present to the future.
Visual thinking is one of the most important success strategies in business and personal branding today. Previous articles, like Resume Tips for Projecting a Creative …
Endear Yourself to the Buyer
Nobody likes to be a nobody, but unfortunately, that’s what you are at the beginning of the job search process, provided you’ve just joined the ranks of those in transition. Those who are the decision makers about your future do not initially know anything about you, so you have the chance to impress them, and …
4 Clichés To Remove From Your Personal Brand
Are you a self-proclaimed social media guru? Do you consider yourself a people person? If so, you’re about to learn some important lessons about personal brand management.
You’ve probably been told to avoid clichés as much as possible throughout your job, writing, and social media, right? Although most people can relate to the majority of …
Do’s and Don’ts of Cover Letters
You should use a cover letter whenever you apply for a job. Usually, companies ask you to also send a cover letter in addition to your resume so they can have a better idea about your personal brand, skills and experience as well as what you are looking for and what values you can bring …
Personal Branding Weekly – Three Questions for Your Personal Brand
Spoiler alert: If you haven’t started watching this season of the Walking Dead then don’t read any further.
Rarely do I watch television but one of my guilty pleasures is a weekly dose of The Walking Dead. In the Season Four premier, Rick revealed three questions he asked anyone before accepting them into their camp …
Insecurity: A Driving Force for Good & Evil
During an interview on FOX Business News last week, the host challenged me when I mentioned insecurity and low self-esteem is an epidemic and causes most workplace conflict.
The brief four minute segment was too short to give the issue its due, so this may be the best forum to discuss it.
He challenged me …