Anatomy of a Winning LinkedIn Publisher Post
Winning LinkedIn Publisher Post
LinkedIn launched LinkedIn Publisher earlier this year. Every LinkedIn user now has access to a publishing platform to establish their credibility.
I have used LinkedIn Publisher as a vehicle to republish successful blog posts to a much larger audience. Starting in the middle of June, the first post was published with …
Finish Strong: Your End of the Year Marketing Plan
The end of the year is busy with holidays, travel and gatherings. Many business owners get caught up in the busyness and become lax in their marketing. However, the end of the year is a great time to finish strong and prepare for a more profitable first quarter in the next year. Here are some …
Which Blog Types Work Best for Your Personal Brand?
Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did you know that the style of content is just as essential to reach your target market and elevate your online reputation?
There are several types …
Growing Your Personal Brand Facebook Fan Page
A few years back, Facebook opened the door of opportunity for attracting new prospects and fans with their Pages (different than a Facebook Profile). Then came the implementation of Facebook Graph search along with its updated algorithm and Page configurations which has caused these online relationships to dwindle. But having a strong brand presence on …
6 Ways to Expand Your Personal Brand Beyond LinkedIn
“If you want to land a job, you need to be on LinkedIn. Period!”
How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news.
Although LinkedIn is an amazing tool for your job search, it’s also …
Convert Social Media Leads Into Sales
How can your personal brand bring in more sales with social media?
The answer is through targeted strategies, stellar content, and consistent communication. A simple share or retweet is not enough to build relationships online, but rather it’s being an active participant with your community.
In the age when all the big brands are on …
Attract Targeted Prospects to Your Personal Brand’s Website
A branded landing page and blog is just the start to building a great audience for your personal brand. Once a visitor comes to your website you need to capture their attention in order to convert these leads into sales. If you are not reaching the right audience it is like funneling traffic into a …
Networking just to Network does NOT make Sense
Why do you show up for social events? Peer pressure, because your boss or friend told you to, or just because there was an event. If you answered yes to any of these you may be doing it wrong.
Networking for the sake of networking does not make sense. Going to events is fine, but …
3 Types of Posts to Avoid on Social Media
As much as people may try, it is difficult to separate professional and personal lives when it comes to social media. A recent study found that 45 percent of human resources professionals use social media to vet potential employees, and another 11 percent say they have plans to start the practice this year. With 58 …
How Your Personal Brand can be More Productive on Social Media
Your time is valuable, and with just 24 hours in a day that seems to evaporate before our eyes, it’s more important than ever to make the best use of it. Social media marketing in particular can take up a large portion of your work day, but there are several ways you can make this …