Attract Targeted Prospects to Your Personal Brand’s Website

  • 1 min read

A branded landing page and blog is just the start to building a great audience for your personal brand. Once a visitor comes to your website you need to capture their attention in order to convert these leads into sales. If you are not reaching the right audience it is like funneling traffic into a black hole because they bounce off your site in seconds.

So how does a personal brand attract the right website visitors? The method is simple once your brand applies the correct research as to exactly who your target market is. This includes knowing the right keywords that apply to your niche, and staying on top of current trends.

With a clear target market focus your personal brand can attract more website visitors who will become faithful followers.

How to attract targeted visitors to your website

Here are several tips to effectively build your personal brand online.

• Attract search engines to your website – When you optimize your content and images with the right keywords for the topic, search engines will pay attention. Avoid ‘keyword stuffing’ as this could result in penalties. Instead, use a variety of terms that are derived from keyword research. Focus on your title, a small description, and having the right Alt tags for your images, such as “marketing-for-business.” Plan ahead and schedule new content to post daily to establish credibility. These steps will also help improve your website’s ranking on Google.

• Connect with other websites in your niche – A personal brand that creates fresh and unique content can attract like-minded brands and businesses by including references and links. This method, known as ‘link building,’ is best used with high-traffic and active websites. Consider also publishing at least one press release a month in order to build more credibility and eventually you will begin to see offers for guess article writing.

• Build an active and engaged social community – If your personal brand is not active enough on major social networks like Facebook, Twitter, Google Plus, and Instagram the time to get started is now. It’s never too late to get engaged with your followers, and share your content and conversations for increased traffic to your website. A consistent and authentic presence will create a strong level of trust with your audience, which can be converted into paying customers.

Your personal brand’s website should be a place where visitors have a clear definition of who you are, and find your content compelling as it meets their needs. When it comes to proper keyword optimization and social media engagement for your target market you can not only attract more leads, but grow your brand influence in multiple platforms.

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Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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