Figuring Out Selling Seasons
A few weeks back I wrote a four part series entitled “Why People Don’t Buy.” One of the four articles looked at “No Time/Urgency” as one of the four reasons clients or customers don’t end up doing business with you. As we enter Spring and watch the opening week of baseball, let’s look at the …
Increase Inner Strength to Achieve Outward Appeal
The problem most entrepreneurs have is they focus on their weaknesses instead of their strength. Through the years mental files have been collected focusing on shortcomings. It is this very file that holds one back.
The challenge is hereby on for you to turn Negative Comments into Gold!
Create a one-of-a-kind folder that documents all …
Workplace Drama Structure Similar to Hollywood Drama Screenplay
A good friend of mine and former college roommate studied film and screen writing. He’s had a number of his screen plays picked up on option by hollywood producers over the years.
So, when I began investigating drama in the workplace I reached out to him to learn about how dramatic movies are structured. He …
5 Ways to Build Your Brand
Building your small business or personal brand is not something that can be done on a schedule – it takes constant work to maintain and grow. You likely already devote time to social media branding and other online initiatives, and study up before important interviews or client meetings. You may be surprised, though, at how …
What is a Platform?
This weekend I attended a book festival that offered a session on platform building for authors. The panelists launched into a discussion of the importance of platform to sell books, but it wasn’t until an audience member asked for the definition of platform that they actually attempted to explain what it was. The definitions varied …
Build Relationships to Earn Sales
Would you rather purchase from a serious, black-and-white-type salesperson, or one who is easy to talk with and who might also become a good friend?
While that might sound like a dumb question, too many business and salespeople are afraid to go out of narrowly defined boundaries. They ignore references to personal events such as …
Give Kick-Butt Public Talks—Even If You’re Terrified
Whether you are a salesperson, aspiring public speaker, or college student, chances are you will have to speak in front of a group. Are you afraid of speaking in front of people? If so, you’re not alone. In …
Mixed Messages Cause Confusion & Drama in Many Workplaces
“There is no confusion, I was quite clear!”
So proclaimed my client in a conversation last summer as I was helping evaluate the under-performance of an employee recently transferred to a new role.
My client made this claim when I brought to his attention that his employee told me he was confused by what was …
Tips for Writing a Succinct Brand Bio
I have to provide a bio for a guest post and I’m stuck. What types of accomplishments or positions are worth mentioning in a limited amount of space (and what should I drop)?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. …
How to Repair a Tarnished Brand
It takes years to build a reputable brand; one that people trust and talk about positively. Unfortunately, a brand image can be ruined in an instant. Just ask Paula Deen or Mike Jeffries, CEO of Abercrombie & Fitch, whose careless remarks sparked outrage and damaged their otherwise positive images. It’s Murphy’s Law that says things …