Personal Branding Weekly – Have You Zombified Your Personal Brand?
It’s not even been a month since the season finale of the television show, The Walking Dead, and I’m already missing it. If only that is what I was referring to in this headline, but it’s not. Last week I wrote about the Wacom customer service representative who was robotic and barely human as he …
Customer Service Beliefs that Can Hurt Your Business
Business owners understand that customer service is an important aspect of building repeat and referral business. But some beliefs and ideas around customer service may actually hurt business. Here are some common customer service beliefs you should rethink.
Customers only care about priceFew people want to pay more than they have too, but price …
Is Your Brand Attracting the Right Recruits through Social Media?
When it comes to recruiting for your personal brand we often think about utilizing an agency or checking to see what applications we have on file. But what about social recruiting online? There are several ways to use social media to attract the right employees for your niche.
It is not enough to just have …
The Realities of ROWE
There are pros and cons to working in a ROWE. Where ROWE means Results Only Work Environment.
One pro is… You know exactly what is expected. One con is… You know exactly what is expected.This is meant to be flippant in that it forces both the buyer and the seller of ROWE services to …
Personal Brands: Delivering on the Brand Promise
Being on the other end of the phone when dealing with customer service representatives, is either a curse or a blessing. It’s a coin toss. One that quickly became a curse when I had to speak to a Wacom customer service rep.
Many large company brands are striving hard for that “human engagement”. It’s evident …
Hard Close Loses to Selling Ethically
Negotiating the fine line of exuberance for the service you are selling, versus becoming too aggressive in the sales process, is critical for establishing a sound sales foundation and future business. Knowing your boundaries and communicating them well is essential before getting started in all transactions.
For example, an executive was recently heard advising his …
Personal Branding Weekly – Protect Yourself from Bad Company
We often write about how to keep our reputation clean to get the best opportunities or to be seen in the most positive and professional light.
What happens if the company you work for has a bad reputation? What if they’re known for their poor customer service, poor human resource practices or bad business? How …
How Solopreneurs Can Look Professional on a Tight Budget
When I started my first home business in the early 1990s, working from home was considered suspect and technology wasn’t as advanced as it is today. As a result, I spent a fortune on services to make it look like my business was run from a traditional office. I hired a service to answer my …
Reach Your Goal by Helping the Team
Salespeople tend to operate in their own personal zone. Much of this stems from the competitive nature of being in an office where everyone wants to achieve recognition by selling more than anyone else on the team.
But, just suppose as a salesperson or entrepreneur, your service has little recognition or acceptance, due to the …
Personal Branding Weekly – Don’t Post My Pic
Often this is an afterthought after a great weekend, great night out or out of town conference. We know and have more than enough material available to us about the impact this has on your personal brand and some great practices to implement to prevent embarrassing or professional devastating occurrences in the future.
This time …