How Authority Marketing Can Fast Forward Your Business
Before expounding on the benefits of authority marketing and how it can take your business to the next level, it is important to understand the definition of concept. Although marketing professionals do not agree on any one particular definition, the following is a serviceable explanation of authority marketing:
Authority marketing is leveraging your knowledge and …
The Sales Takeaway Improves Results
One method for adding value to what you are offering is referred to as the sales takeaway. Dependent upon how the idea is presented, it may sound somewhat manipulative, or, it could be quite factual while serving to increase urgency.
Examples for how the takeaway may sound in either situation are:
“We are having a …
How to Choose the Right Job Candidate
This week, I wanted to help entrepreneurs, recruiters and hiring managers by discussing some tips for choosing the right candidate for the job. Hiring the right candidate is very important because the right person can save you time and money by working efficiently. In comparison, a bad hire can cost you time and money as …
Personal Branding Weekly – Need to Know Who You Know
Somebody You Currently Work with can be a Valuable Connection.
This could be a fellow employee if you work for a company or an organization. If you’re a solopreneur, it could be anyone that you work with whether it is as a client or not. If you and the front end cashier of dry cleaner …
3 Keys to Successful Sales
Most entrepreneurs are reluctant to admit they are salespeople. But they are in business to make money. So compounding the problem is the fact the same people are afraid to ask for money or ask for the fees they deserve. Therefore, let’s begin with the 3 keys to successful sales upfront so you may relax …
Four Tips for Greater Speech Engagement and Excitement
In an age where we have the ability to switch between information and entertainment constantly in the palm of our hands, keeping the average adult’s attention for more than five minutes is a serious undertaking. I’m often asked by aspiring professional speakers as well as people who just want to give great talks how they …
11 Qualities Your Personal Brand Should Convey to Employers
How important is the personal brand of your key hires? What do you look out for (bad or good)?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program …
You Can’t Control How Lucky You Are
You can’t control where you were born. You can’t control when you were born. You also can’t control what natural intelligence you are born with. However, there are some things you CAN control. You can control how hard you work.
You Can’t Control How Lucky You AreThere is a common line of thinking that …
Networking Your Personal Brand
If you want to grow your contacts and business, then networking is the best way to do so. Keep in mind that networking isn’t a quick fix for sales, though; it’s an investment in getting to know other people. As marketing coach and author John Jantsch put it, “It’s never about the sale, it’s always …
Quickly Publish on Kindle to Improve Personal Brand
The popularity of e-readers and devices like Nook and Kindle have made it easier than ever to publish a book. What once took months, even years to accomplish, now can be done in just a matter of weeks, or even days.
In addition to the (undeniable) thrill of seeing your name on the title page, …