Pre-New Year Business Planning Prep
The New Year is right around the corner. Hopefully you’re finishing the year off strong in your business. But while you’re dealing with increased holiday busyness, it’s also a good time to begin preparing for the next year. Before you can make plans for your business next year, you need to have a sense of …
Tips for Customer Building Communication
Online communication with your brand’s customers is not about just sharing information, but rather personal interaction with them, otherwise known as customer-centric marketing. In order to establish trust and build relationships it’s important to respond to the needs of your connections.
How can your personal brand connect with customers …
It Always Seems Impossible Until It’s Done
How many times have you been told “That’s Impossible!” in your life?
Whether it was by someone in authority, a peer or even by yourself?
The title of this post is from a quote by Nelson Mandela. If you have seen the movie Invictus or read about what he overcame to unite his country you …
Drudge Work Necessary to Prevail
There is always “something” in everyone’s have-to-do list that resembles dreaded drudge work. We drag our feet knowing it needs to be done, but it just isn’t the type of work we prefer to do and so we push it off for yet another time.
The better route is to master taking care of whatever …
Personal Branding Weekly – #1 Must Do to Accelerate Networking
A popular saying is that “Social Media is word of mouth marketing on steroids.” Another is that Social Media amplifies your word of mouth.
Both of these statements are true.
The mistake that’s made is in the foundation or in the assumption that word of mouth in that connections or association already exists. It must …
How Personal Brands Can Succeed in SEM
Why Search Engine Marketing (SEM)?
Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Google in particular …
Do These 5 Things to Market Yourself Well
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the power and the necessity …
Open Communication Converts Prospects to Clients
Have you ever had to sit and wonder whether someone will be contacting you, paying you, coming through on promises… and did it cause additional stress in your life?
The following topics, regarding open communication, will set you apart in all of your endeavors for the better. A key factor to recognize is that when …
Personal Branding Weekly – Should You Stay or Go?
In everyone’s myth of the time deprived world, comes those moments of every busy executive or entrepreneur when they must ask should I stay or should I go? (Can you just hear the music from “The Clash” in your head now?) What I’m referring to are the dozens of networking events that bombard us via …
Six Tactics to Increase the ROI of Attending Conferences
Whether you’re a business professional or entrepreneur, there’s a good chance you’ll benefit from attending a conference. Trade shows, annual conventions and industry meetings are a great way to attract clients and network for future job opportunities.
Do you want to get the very best ROI possible when attending industry events?
Six Tips for Getting…