Hiring a Writer for Your Brand? 11 Must-Have Qualities
When hiring a ghostwriter or copywriter for your brand, what’s the #1 thing you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions …
Retention Starts Before Recruiting
If you want to keep an employee for the long haul then you had better have a retention strategy in place before the recruitment begins.
Many companies treat retention as an afterthought, focusing all the efforts on recruiting the key employee. But if they want that person to stay more than three to six months …
9 Lesser-Known Strategies for Building Your Brand’s Credibility
What’s your favorite little-known secret for building your brand’s recognizability… radio show? Writing a book? Leading a cause marketing campaign? Reality TV?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …
Parent Entrepreneurs: When the Personal Crowds Your Personal Brand
This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them. My goal was to conjure up images of innovative female businesswomen carving out new ways of integrating work and …
The Art of the Cold Call Voicemail
Let me start by stating that I’m not a fan of cold calling. But there are times in life when you absolutely must, so it’s best to utilize methods that have proven high conversion rates.
The majority of cold calls are going to go to voicemail. It’s critical to have a practiced, concise, and straight-to-the-point …
12 “Fails” Top CEOs Overcame Before Building Their Brands
What was your biggest “fail” as a new founder or CEO, and how did you overcome it to focus on building your brand and business instead?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC …
10 Tips for Reacting (or Not!) to Bad Brand Publicity
Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship …
What It Takes to Start a Company
There are 2 skills that will always be needed:
The ability to build a product The ability to sell a product or serviceIf you have one of these skills, then you’ll always be able to find a job. Similarly, if you have one of these skills, then you’ll always have a place at a …
6 Reasons Why People Don’t Succeed
Is success relative?
Shouldn’t success be defined by what we believe, rather than defined for us by what others think? When you look at different people who you believe are successful, what do they do and have in common?
America’s Foremost Business Philosopher Jim Rohn believes, “failure is not a single, cataclysmic event. We do …
Do the Opposite of What the Industry Leaders Do
When people dig for gold, don’t pick up a shovel and dig with them; instead, sell shovels.
The best way to stand out above the crowd is to do the opposite of what everyone else is doing. But for companies and professionals, it doesn’t make sense to blindly go against the crowd. Instead, it’s best …