How to Make Your Customers Feel Valued
When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them …
Does Your Customer Service Policy Support Your Brand Vision?
Before there was unlimited long distance, phone service carriers battled for customers by offering the lowest prices in long distance service. During that time, I was an MCI customer who spent a great deal of time on the phone. One day, I saw an MCI commercial that offered a lower per minute long distance pricing …
Branding & Career Tips from The Apple Experience
Subtitled, Secrets to Building Insanely Great Customer Loyalty, Carmine Gallo’s The Apple Experience is an engaging, anecdote-filled analysis of The Apple Stores, and how the customer loyalty they create builds-upon–and …