Transform Appreciation into a Returning Clientele
On a personal note, I always enjoyed services provided by “Georgette”. She excels in her field, is fun to talk with and always expresses her appreciation for my business. To my surprise, I received an unusually sweet note of appreciation in the mail from her in honor of the holidays. Why am I sharing this …
Develop Today’s Relationships into Business Next Year
Have you ever wondered what to do with all those business cards on your desk and names in your database? Your time has come to use them all, and to differentiate yourself from almost everyone else.
In January, you have a total of 31 days to call every client and prospect, you ever met, to …
Traditional Principles + New Media Practices = Sales Leadership
Sales leadership is achieved today by a combination of traditional principles and new practices. You can’t be successful today unless you use and incorporate the best of both and mold both into your personal sales strategy.
I spent 20+ years as a broadcast radio sales leader, when the primary media was traditional media. We cold …
Figure Out Exactly What Your Audience Wants
Marketing, branding, selling all boil down to figuring out what your most perfect customer wants.
Your brand is a distilled version of what your perfect customer deeply craves.
But, how the heck do you go about figuring this out. After all, it is the rare exception that a company advertises exactly what they deeply crave.…
A Look Ahead: Who Will You Be in 2013?
You may already have a list of personal resolutions to improve your quality of life in the New Year. Whether you want to spend more time with your family or start training for a marathon, the individual goals that you set are usually designed to improve all areas of your life in the process. An …
Being the Business Doctor
On a social level it may be considered wrong to judge another. However, on a business level, judging becomes a necessity prior to investing in any type of service, and particularly so when it comes to medical care.
“Jeanette” relayed that upon visiting her doctor, she was dismayed by the fact he appeared lazy on …
The Only Way to Stand Out Above the Crowd
The market is crowded. Every vertical has a professional trying to brand himself as the expert in the field, saturating the market and making it difficult to stand out above all the noise. Becoming the best has nothing to do with being the best; rather, it’s all about perception and how the market perceives you. …
The 3 C’s of Effective Engagement
This post is relatively short by design. It’s focused on three things that are both easy and hard to do. I hope you can use them for your end of the year planning and for your 2013 goal setting.
These are what I’m calling the Three C’s of Social Engagement.
ContentThe ability to create, …
Networking Holiday Style
The holidays are upon us and we are either invited to business functions and social parties or we decide to host a party ourselves. Many people view these events as stressful. Accordingly, some ideas are listed below to help you enjoy the events more fully. And they are designed to help further enhance your personal …
5 Tips for Increasing Your Odds for Success
Everyone has heard about the Powerball winners from a few days ago. One of the winners let the computer pick random numbers. Which statistically is just as likely to succeed as taking a more measured course by selecting favorite numbers. All in all … Good for them. I hope they do great things with their …