How to Build and Inspire A Team
In my 6 years of entrepreneurship, I’ve learned that the team is the most important part of the equation. Therefore, a single founder shouldn’t spend the majority of his time looking for funding, or building a product; instead, the single founder should spend the majority of his time building the perfect team.
The anatomy of…Personal Branding Weekly and Conference Focus
Editor’s Note: Because I was attending New Media Expo 2013 last Sunday, I didn’t have the opportunity to fully introduce you to one of our newest authors – Peter Sterlacci.
Peter is known as “Japan’s personal branding pioneer” and is one of only 15 Master level Certified Personal Branding Strategists in the …
Branding Yourself as an Intrapreneur in a “Belonging” Culture
In the January 2011 issue of Entrepreneur, Richard Branson shares an interesting story about being a “belonger” where he resides in the British Virgin Isles. The airport signs for the immigration lines read “Belongers” and “Non-Belongers,” rather than “Residents” and “Nonresidents.” He goes on to say that when a nation embraces its own as “belonging …
Feeling Lucky Wins the Game
The moment friends asked us to play a particular card game, I knew I was going to win. Understand, the game is half strategy and half luck. There was no doubt in my mind I would win and I did. And this relates directly to my favorite sales strategy – knowing that you are skilled …
Transform Appreciation into a Returning Clientele
On a personal note, I always enjoyed services provided by “Georgette”. She excels in her field, is fun to talk with and always expresses her appreciation for my business. To my surprise, I received an unusually sweet note of appreciation in the mail from her in honor of the holidays. Why am I sharing this …
Develop Today’s Relationships into Business Next Year
Have you ever wondered what to do with all those business cards on your desk and names in your database? Your time has come to use them all, and to differentiate yourself from almost everyone else.
In January, you have a total of 31 days to call every client and prospect, you ever met, to …
Traditional Principles + New Media Practices = Sales Leadership
Sales leadership is achieved today by a combination of traditional principles and new practices. You can’t be successful today unless you use and incorporate the best of both and mold both into your personal sales strategy.
I spent 20+ years as a broadcast radio sales leader, when the primary media was traditional media. We cold …
Figure Out Exactly What Your Audience Wants
Marketing, branding, selling all boil down to figuring out what your most perfect customer wants.
Your brand is a distilled version of what your perfect customer deeply craves.
But, how the heck do you go about figuring this out. After all, it is the rare exception that a company advertises exactly what they deeply crave.…
A Look Ahead: Who Will You Be in 2013?
You may already have a list of personal resolutions to improve your quality of life in the New Year. Whether you want to spend more time with your family or start training for a marathon, the individual goals that you set are usually designed to improve all areas of your life in the process. An …
Being the Business Doctor
On a social level it may be considered wrong to judge another. However, on a business level, judging becomes a necessity prior to investing in any type of service, and particularly so when it comes to medical care.
“Jeanette” relayed that upon visiting her doctor, she was dismayed by the fact he appeared lazy on …