Personal Branding Across Cultures Blogathon
Personal branding is now on the world stage. Initially a ‘western’ concept, it is fair to say that the need to brand oneself is a global phenomenon. Even in cultures where standing out is not the norm, we can see people embracing the value of identifying one’s uniqueness and proactively communicating this promise of value …
Why The Generation Gap is Great for Your Career
We have entered an exciting time in the evolution of the workplace. With the Millennial generation (those born approximately 1982-1995, a.k.a. Generation Y) entering the workforce in large numbers and the delay in retirement for many Baby Boomers, today’s office space is often being shared by different generations.
There has been a lot of discussion …
You’re Not One of Those Networkers are You?
A client recently was frustrated because he only wanted to follow U.S. based people on Twitter that could buy his service. After all, he only shipped to those who were U.S. based and didn’t have a pricing structure for other countries.
And, here we go with another question that really defaults to the greater question …
Personal Branding Weekly – 27 May 2013
Many will greet you today saying “Happy Memorial Day”. There will be barbecues, fun in the sun, beach time and some great picnics planned. Memorial Day is a time to remember those who made the ultimate sacrifice. Take a few minutes away from your fun in the sun to remember the brave men and women …
Harnessing the Power of Personal Brands in Your Business
Small businesses don’t usually have huge amounts of capital to work with. They cannot afford to spend too much on advertising and the only way for them to succeed is to focus on providing great customer experiences. If a customer is happy with a certain product or service, then they are much likely to recommend …
Putting the You in Business Dealings
People respond positively to other relatable people. A recent study in the Journal of Consumer Research found that advertisements that appealed to a specific emotion fared better than those with a celebrity endorsement. In a nutshell, the researchers discovered that an advertisement with an average man proposing to his girlfriend got a stronger response from …
Profile of a Successful Salesperson
Are you driven?
Successful salespeople are very goal driven determined to achieve their distant star and beyond. Further defining the personality and deep within, the successful salesperson does soul searching to understand their motivating forces and then prioritizes which to accomplish first. This becomes a forever commitment to education to do one’s best. And the …
Grow Your Personal Brand by Coworking
So you have decided to part ways with the 9 to 5 lifestyle and venture out on your own. You are now your own boss and living your dream of being an entrepreneur. You set up shop in your home and relish the fact that you can avoid the rush hour madness every morning.
Ah, …
Things to Consider If You Want to Become an Entrepreneur
Do you want to be your own boss?
You will probably answer ‘Yes’ to this question, but if your sole reason for becoming an entrepreneur is to become your own boss, then you may want to change your way of thinking. Instead of wanting to be your own boss, think of yourself as a Chief …
Move from Losing to Acquiring Clients
Tired of erring with clients?
Joel confessed he made a huge error with a long-standing client. He was hired as their sales consultant to drive sales. You can imagine the past few years were not stellar but the company did manage to make the numbers they needed. So Joel was able to continue on a …