Defining Your Assets and Competitive Edge for Your Brand
I’ve written before on how to discover your personal brand, but in this post I’ll take it a step further by discussing defining your assets and competitive edge – particularly during a job search.
Another way to think about assets and competitive edge is your unique selling point(s). What makes you better than your competition? …
What Stops You from Being Yourself?
An insightful elementary teacher noticed our daughter had matching socks and called us into the school for a parent-teacher meeting. He told us she was changing, not participating in class, and developing an attitude. He knew our daughter as a creative, non-conforming spirit who dressed unconventionally, never wore matching socks, and participated enthusiastically in learning.…
A Cup of Coffee to Taking a Step Back
For those who are persistent and driven to reach their goals, the constant launch and unveiling of Today’s-Hottest-Wow-Oh-My-God-This-Is-The-Next-Greatest-Thing-That-Will-Replace-Everything-You’ve-Just-Mastered-And-If-You-Don’t-Switch-To-It-By-Tomorrow-At-This-Time You-Will-Become-Completely-Irrelevant tools, it’s easy to forget that you’ve come a long way, baby. (Quick – what brand did that 1970’s slogan sell?)
After relentlessly working on your personal brand for weeks upon months – and for some, …
Discover the Real You
When was the last time you had a long talk with yourself? Maybe it’s time to get reacquainted. The first step in personal branding is self-discovery. In the hustle and bustle of daily life we can easily forget to focus on who we are and what is really important. Perhaps it’s time to discover, or …
Why Should an Entrepreneur Brand Themself?
As I write articles on how an entrepreneur should brand themself, I’ve been receiving questions on WHY an entrepreneur should focus on personal branding. Here are some of the reasons why every entrepreneur should focus on personal branding:
Why brand yourself?You are the face of your brand/company
As an entrepreneur, you are the main …
The Difference Between Being Inspired and Living Inspired
Sometimes it is nice to step away from social media marketing. I am going to do that today.
Many of us are extremely busy. We get caught up in the everyday occurrences in life and ignore the things that are truly important to us. Well.. maybe I am just talking to myself (which is completely …
6 Easy Steps to Identifying Your Blogging Niche
Last week, I wrote about leveraging a blog for your personal brand. In the article, I said that one of the most important aspects of creating a blog is deciding on a specific topic – or niche – to write about.
What’s your niche?But how do you decide on a niche to focus on? …
A Cup of Coffee to Becoming a Linchpin
Chances are, if you’re reading this blog, you’re searching for something. Not searching as in Googling – I mean really searching – for a way to describe and display your unique gifts to the world. You may be searching for the precise words to describe your talents, the most relevant differentiating message, or the most …
Ask the Readers: Can Bloggers Call Themselves Journalists?
Are the terms ‘blogger’ and ‘journalist’ interchangeable? The answer today may be different than it was just 5 years ago.
Back storyThe Montreal Canadians’ hockey team held a recent press conference to announce the new contract of their top goaltender. As is usually the case in Montreal, many journalists attended the event but, to …
A Cup of Coffee to Presenting Your Coolness
As Seth Godin would say, “if you want to be seen as different, then you actually have to be different.”
If you really want to stand out – really want to differentiate yourself from the competition and solidify your personal brand of coolness – you have to step it up a notch when presenting your …