3 Secrets to Creating a Wickedly Bold Brand
If you’re looking to show up, stand out and stake out your territory in this economy, here are three ways you can create a wickedly bigger, bolder and more provocative brand. This is about reframing the vision of your brand. Ready to position yourself at the front of the pack Y/N?
Passion perfects personalityOK. …
A Cup of Coffee to What Seth Godin is Trying to Accomplish
Seth Godin’s initial ideas were rejected over 900 times.
Thirty different book proposals, to thirty different publishers.
But Seth had an idea he knew was worth spreading.
Warner Books eventually did pick up Seth’s first book, “Business Rules of Thumb”, in 1984. And the very week he handed in the final draft, Warner Books signed …
Making Good Decisions
You are required to make decisions everyday. Some are small and insignificant, yet others have enormous implications for your personal brand, career, relationships and happiness.
Sometimes you make mistakes and bad decisions. You may have blind spots, areas in the decision-making process you tend to miss or ignore. These blind spots may be linked to …
Is Your Brand Too Integrated With Social Media?
As discussed many times, it’s important for entrepreneurs and individuals to link their personal social media profiles on corporate sites, on their email signatures and into their day to day activities.
Too much of anything is a bad thing?But this brings up an important question – is there a time when a brand is …
Is Your Brand Building Harder Work Than Necessary?
Trying to stand out in a crowd is not always the best way to stand out.
First, a storyI was chatting with an old friend of mine recently about his dating struggles. Or rather, struggles about his lack of serious dating.
Now in his late 30’s, single and wanting very much to start a …
A Rock In The Sandbox
One sunny afternoon, a young boy was busying himself playing in his sandbox. In addition to his own two hands, he had an assortment of trucks, a large plastic pail, and a shiny, red shovel.
As he created imaginary roads, hills and tunnels in the soft sand, he encountered a large rock deep within the …
Lessons from Charlie Sheen: Can Too Much Honesty Hurt Your Personal Brand?
If you follow celebrity news or social media — and even if you don’t — you’ve likely heard about Charlie Sheen’s recent rants pertaining to the cancellation of his hit show, “Two and a Half Men,” on CBS after production was stopped due to his erratic behavior and alleged drug problem.
Sheen participated in several …
Success Begins Between the Ears in Your Mindset
“Do not stop thinking of life as an adventure. You have no security unless you live bravely, excitingly, imaginatively” – Eleanor Roosevelt
No matter what you do in life, as long as you lead with a positive mindset and energy you will attract success. It all begins between the ears!
You set the paceBeing …
Personal Branding Lessons From Justin Bieber’s Hairstyle Backlash
Bieber is dedicating some of his locks to Ellen DeGeneres to auction on behalf of Gentle Barn organization and is doing the same with other celebrities. This good natured inspiration and the fact his hair is merely a shorter version of the same style give little comfort to super fans …
Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …