Figure Out Exactly What Your Audience Wants
Marketing, branding, selling all boil down to figuring out what your most perfect customer wants.
Your brand is a distilled version of what your perfect customer deeply craves.
But, how the heck do you go about figuring this out. After all, it is the rare exception that a company advertises exactly what they deeply crave.…
What I Also Bring to Networking Events and Conferences
In What I Bring to Networking Events and Conferences, I gave you my list of critical accessories for every professional event and conference that I attend. In this followup, I mention items that I’ll often bring along as well, and more.
In-ear headphones
Not so much for the event itself, more for the commute to …
A Look Ahead: Who Will You Be in 2013?
You may already have a list of personal resolutions to improve your quality of life in the New Year. Whether you want to spend more time with your family or start training for a marathon, the individual goals that you set are usually designed to improve all areas of your life in the process. An …
Making The Most Of Your Time Off For The Holidays
For most workers, the novelty of the holiday season includes not only gifts, food, and family, it also means some much needed time off from work. But with this time off comes the logistics of finishing work on time, planning ahead, and requesting additional leave. Statistics show that us work hounds don’t always take all …
The Only Way to Stand Out Above the Crowd
The market is crowded. Every vertical has a professional trying to brand himself as the expert in the field, saturating the market and making it difficult to stand out above all the noise. Becoming the best has nothing to do with being the best; rather, it’s all about perception and how the market perceives you. …
Personal Branding Weekly and Google Grader
Editor’s Note: This weekend was tough for so many in our nation. Those who are suffering continue to be in our thoughts. We continue to mourn for them and to pray they’re provided strength and support.
This past week in the Personal Branding Blog, we covered effective engagement, using MOOCs to enhance …
How NOT To Build Trust
It just takes a few words to destroy trust and to appear shady.
Several years ago, I made plans on a Saturday night to do dinner and drinks with a business owner I had just hired to do a small project for my business. At dinner, he mentioned to me that he had also made …
Should I Play It Safe or Stand Out?
Job seekers have to make a decision, whether they recognize it or not.
Do you play it safe or stand out and be one-of-a-kind?Advice tends to fall squarely into one category or the other – and both sides think that they are right. On one hand, you hear that you have to follow directions …
Seeds For Success! Persistence, Resilience and Positivity Override Failures!
Isn’t it fascinating that so many successful people failed before rebounding with tremendous success? What can we learn from failure and it’s relationship to success? In my recent article, Hurricanes, Destruction and Rebuilding: The Only Constant is Change! I explained how to address the challenge when your brand isn’t working. I explored how people can …
The 3 C’s of Effective Engagement
This post is relatively short by design. It’s focused on three things that are both easy and hard to do. I hope you can use them for your end of the year planning and for your 2013 goal setting.
These are what I’m calling the Three C’s of Social Engagement.
ContentThe ability to create, …