Why Do You Do What You Do?
Simon Sinek proposed in his 2009 TED Talk titled How Great Leaders Inspire Action that Martin Luther King, Steve Jobs, and other inspirational leaders communicate starting with “Why?” His talk is posted on YouTube and has garnered over 15 million views to date. It also led to a best selling book titled Start with Why.…
The ONE Interview Question You Must Consider
Everyone interviews. Even the boss had to go through an interview process.
There is ONE Interview Question that you should be ready to address.
Some interviewers are very good at what they do. Some are not quite so good. The good interviewers will let you do the majority of the talking. They should already know …
Daniel Pink: We’re All Secretly Sellers
What do innovation and personal branding have in common? They’re both about understanding your customers’ needs and figuring out how to persuade them. (Either to buy a product or to hire you).
Next week, I’ll be representing the Personal Branding Blog at the Front End of Innovation conference in Boston, Massachusetts. One of the speakers …
7 Tips For Getting Good At Spotting Trends
In order to succeed in business you need to anticipate what your market will want or need before it’s completely obvious to all. Learning to spot trends will give you great insight into your prospective customer’s needs. It might also lead you to developing a great new idea, product line or a whole new business.…
New Book for Your Personal Branding Enhancement
To write The CEO Difference: How to Climb, Crawl, and Leap Your Way to the Next Level of Your Career (McGraw-Hill, Feb. 2014) I asked over one-hundred CEOs and C-suite executives these three questions:
What causes someone to positively stand out in your eyes? What do you look for in people you promote? And, what…Social Networking for Business Success – Book Review
Are you starting a business? Are you running an existing business?
If you answered yes to either of those questions, you are probably thinking about how you could use social networking to promote, sell, or get visibility for your company and products.
This is the book for you!
I am a big fan of Miriam …
Entrepreneurs – You Get What You Give
BRANDido and friend, Merlin U. Ward is someone who walks his talk consistently giving in ways that are valuable to the recipient. As an entrepreneur, your personal brand and business brand (which is really founded on your personal brand), he shared some valuable points.
You Get What You Give is a book every brand manager …
Viewing Prospective Employers: Mirror or Glass Door?
Face it: Most people are changing jobs more often than ever before. Some by choice, many against their wills. Average tenures, even at executive levels, are running 18 to 36 months. This steady-state churn means you are likely to be conducting many job searches in your lifetime and contemplating many new employers. If you are …
New Year’s Resolution: Quit My Job
Should you quit your job? Probably. The majority of people are unsatisfied in their jobs and the odds are you should have a new year’s resolution like “Get a new job.” Proactive job hoppers tend to make more money and gain career satisfaction. See my previous post for more thoughts on this topic.
The best …
Job Search: How Can I Help You?
“How can I help you?” is a magic question. It is one of the most useful job search questions you can ask others. It is also a question that, if you are properly prepared when it is asked of you, can laser focus your networking contacts on your specific needs.
Asking your job search contacts…