Recognition Breeds Interaction
If you have expertise that can help an entire community, how you approach that community is critical to getting maximum recognition for your personal brand.
Last week, in the post “Participation Breeds Recognition”, I told you about the personal brand I was aiming to build at work, and the first outward-facing brand-building steps my team …
What You Can Learn About Personal Branding from My Dog
People who know me are often surprised when they find out I own a Rottweiler-Australian Cattle Dog mix, Mackenzie. Although you’ve probably never heard of an Australian Cattle Dog, I’m sure Rottweiler is a familiar name – probably one with which you negatively associate.
And I know everyone says this about their dogs, but Mackenzie …
5 Rules for Maintaining Your Brand Once You Have the Job
You’ve worked hard to build your brand in order to land a job. Now you have a job (yay!), so what happens to your brand? Does it get consumed by your employer, or should you continue to develop it?
1. Devote XX amount of time each week to your brand.Just like before you landed …
Does Your Brand Match Your Potential Employer’s?
Everyone’s so busy trying to land a job – any job – that they’ve forgotten one of the cardinal rules in the hiring process: If you aren’t a fit with the company’s culture, it’s not going to work out in the end.
While personal branding has been a career strategy for a while now, employer …
Could You Recover From These Personal Branding Nightmares?
Does your personal brand have what it takes to overcome one of these nightmares?
5 personal branding nightmaresBeing Labeled A One Hit Wonder
People tend to starting using this label about someone who has had only one significant achievement long enough ago that they could have repeated it by now, yet haven’t. If that …
If You Suck, Your Personal Brand Does, Too
Personal branding is not shameless, endless self-promotion. It’s not direct messaging me with your faux request to “take this IQ test and see if you’re smarter than me.” It’s not directing me to your website with every post. It’s not seeing yourself as the epicenter of everything to do with your industry, category, talent, idea, …
A Little Thank You Goes a Long Way
I’ve said it before and I’ll say it again: I’ve never hired a candidate who didn’t send a thank you note after our interview. As a hiring manager, it’s just one simple way to compare my top candidates. If I have an open position and two of the candidates are evenly matched skill-wise but only …
Are You Ready for the Personal Branding Cloud?
Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedin platform, what this means for your personal brand, and the evolution of the Personal Branding Cloud.
Excerpt from …
Don’t Be a Negative Nancy!
In college, I had a friend who was always complaining about some aspect of her life. Her classes weren’t going right, a friend wasn’t being nice to her, and all the guys she met were jerks. Of course, she was great to talk to when I wanted to complain about something–but not a lot of …
9 Questions to Take Your Brand to the Next Level
Personal branding is an iterative process. As you change career paths, relocate, find new lines of work or climb upward at your current job, it’s helpful to step back and reflect on what makes you, you. Answer the questions below to make sure you’re in tune with You, Inc., and can articulate your value effectively …