Your Brand Got Cracks? (Three Ways to Tell)
It’s not every day we take a comprehensive, unbiased and systematic look at our brand, let alone evaluate or assess its general overall health. But it’s a smart idea to pay close attention to any cracks that might be showing up in your brand, particularly online. Because the sooner you spot the cracks, the easier …
A Cup of Coffee to the Stars
I had the good luck (or was it fate?) of touching base with Debra Silverman, well known among celebrities and corporate gurus for her unique psychological-spiritual model for self help.
With clinical psychology degrees and advanced mental health credentials from Antioch, Harvard and York Universities, Debra has blended psychology, metaphysical disciplines, and astrology to become …
Your Personality at Work
Do you ever wonder why people are so different? For more than 5,000 years people have been trying to understand individual differences. Over the centuries, many philosophers believed that people have an inborn disposition or temperament. Several systems of defining and organizing personality were developed from this idea of innate personal differences. One of the …
Is Your Personal Brand Affecting the Organization’s Brand?
Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?
Let’s take a look at both sides of the argument:
Personal branding can help…Attention Entrepreneurs: A Maverick Mindset is Brand Candy
We all know what an oxygen-starved brand looks like, right? You can spot one a mile away. The lights are out, so to speak. Well, if you have a hunch your personal brand might need even a bit of resuscitation today, adopt a maverick mindset. After all, in this economy, brands thrive on a sweet …
Branding Your Interests
Flash back to high school where a well-intentioned guidance counselor, teacher, or parent asks, “What are you going to do?” It’s a difficult question and you may have answered, as many people do, “I don’t know.” Their next question is, “Well, what are you interested in?” They want to direct you into a work or …
Difference Between Branded Profile and Personal Profile
On my last blog post, branding rules for every entrepreneur, a debate broke out over rule #1:
1. Keep your personal life off of any social media profiles that were designed to brand you as an entrepreneur.
I wanted to clarify my viewpoint a bit more on this topic: I don’t want anyone to think …
Are You Vomiting Through Social Media?
When writing your blog, participating in social media, or just communicating (period), it is important to remember that your readers and participants are consuming your data. There is plenty of regurgitation happening on the Internet… an idea is started on one end of the world and re-written hundreds of times (even thousands of times). Where …
What Stops You from Being Yourself?
An insightful elementary teacher noticed our daughter had matching socks and called us into the school for a parent-teacher meeting. He told us she was changing, not participating in class, and developing an attitude. He knew our daughter as a creative, non-conforming spirit who dressed unconventionally, never wore matching socks, and participated enthusiastically in learning.…
A Cup of Coffee to Taking a Step Back
For those who are persistent and driven to reach their goals, the constant launch and unveiling of Today’s-Hottest-Wow-Oh-My-God-This-Is-The-Next-Greatest-Thing-That-Will-Replace-Everything-You’ve-Just-Mastered-And-If-You-Don’t-Switch-To-It-By-Tomorrow-At-This-Time You-Will-Become-Completely-Irrelevant tools, it’s easy to forget that you’ve come a long way, baby. (Quick – what brand did that 1970’s slogan sell?)
After relentlessly working on your personal brand for weeks upon months – and for some, …