How to Make Your Personal Branding Messages Resonate
The best way to ensure your personal branding message gets through to your clients, co-workers, and prospects is to fully engage them, so that your ideas resonate – or are in perfect sync – with them.
Resonate is also the title of a new book from Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences.…
5 Important Lessons for a Creating a Successful Brand
While ‘branding’ used to only be associated with organizations, many of the important lessons that companies learned along the way can also apply to your personal brand. Here are five lessons that I think are important to consider:
Position yourself strategicallyJust like an organization or company needs to be aware of their competition in …
Your Brand Got Cracks? (Three Ways to Tell)
It’s not every day we take a comprehensive, unbiased and systematic look at our brand, let alone evaluate or assess its general overall health. But it’s a smart idea to pay close attention to any cracks that might be showing up in your brand, particularly online. Because the sooner you spot the cracks, the easier …
A Cup of Coffee to the Stars
I had the good luck (or was it fate?) of touching base with Debra Silverman, well known among celebrities and corporate gurus for her unique psychological-spiritual model for self help.
With clinical psychology degrees and advanced mental health credentials from Antioch, Harvard and York Universities, Debra has blended psychology, metaphysical disciplines, and astrology to become …
Your Personality at Work
Do you ever wonder why people are so different? For more than 5,000 years people have been trying to understand individual differences. Over the centuries, many philosophers believed that people have an inborn disposition or temperament. Several systems of defining and organizing personality were developed from this idea of innate personal differences. One of the …
Is Your Personal Brand Affecting the Organization’s Brand?
Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?
Let’s take a look at both sides of the argument:
Personal branding can help…Attention Entrepreneurs: A Maverick Mindset is Brand Candy
We all know what an oxygen-starved brand looks like, right? You can spot one a mile away. The lights are out, so to speak. Well, if you have a hunch your personal brand might need even a bit of resuscitation today, adopt a maverick mindset. After all, in this economy, brands thrive on a sweet …
Branding Your Interests
Flash back to high school where a well-intentioned guidance counselor, teacher, or parent asks, “What are you going to do?” It’s a difficult question and you may have answered, as many people do, “I don’t know.” Their next question is, “Well, what are you interested in?” They want to direct you into a work or …
Difference Between Branded Profile and Personal Profile
On my last blog post, branding rules for every entrepreneur, a debate broke out over rule #1:
1. Keep your personal life off of any social media profiles that were designed to brand you as an entrepreneur.
I wanted to clarify my viewpoint a bit more on this topic: I don’t want anyone to think …
Are You Vomiting Through Social Media?
When writing your blog, participating in social media, or just communicating (period), it is important to remember that your readers and participants are consuming your data. There is plenty of regurgitation happening on the Internet… an idea is started on one end of the world and re-written hundreds of times (even thousands of times). Where …