Social Networking Late Arrivals are Costly and Not Fashionable
Though many businesses have happily joined in the social media bandwagon, some others have not really bought into it yet and are still deciding whether to start their online campaign. These businesses are the ones who still rely on traditional and other “established” forms of marketing, and they’re most likely waiting for this new type …
Are You Making Customer Retention a Top Priority?
64% of consumers said they “stomped out” of stores and 67% said they hung up on hold because of poor customer service, according to a new Consumer Reports survey.
Few do a good job at being indispensable
I was astounded at the stupidity and lack of priority and vision of those statistics when it comes …
Typefaces To Avoid When Creating Your Own Brand
There is an ever-increasing importance for everyone to have their own self-brand. What was once a concept used for business purposes only, has now become a new form of identity for the professional seeking jobs or clients.
Branding has a visual expression componentBranding puts a visual to a name, and establishes an idea of …
The Single Biggest Factor That Determines Success Today: Trust
At first blush, it may sound a little silly–I mean, how can you compare a “soft issue” like trust to hardcore fiscal policies, new product offerings, and profitability?
However, FranklinCovey provides extensive research, statistics, case studies and anecdotes that prove trust is a key driving force in today’s economy.
FranklinCovey’s book and training workshops on …
Do Your Social Properties Have Mobile Curb Appeal?
Last week, I covered the first impression you provide with your mobile interactions and etiquette (your exchange utilizing phone ad a mobile phone user or your engagement with contact via mobile phone. Today let’s focus on when people search you and find your social properties via a mobile phone.
Being smart with your mobile impressions…Leverage Podcasting to Build a Personal Brand
Starting an audio podcast is one of the most powerful ways to build a loyal audience for your personal brand. Let’s take a closer look.
In 2006, I was still in the real estate business and created an educational podcast about the mortgage application process. It was called “Beyond the Rate” and without any real …
Battle of the Sexes: Who’s Net Works?
A recent study by LinkedIn, the world’s largest professional network with more than 100 million members worldwide, surprisingly revealed that men are savvier online networkers than women. Two things determined “savviness”: the ratio of connections that men have to connections that women have, and the ratio of male members on LinkedIn to female members.
Logic…Are You Keeping A Brand Photo Album Of Your Story?
My Mom Ruth was big on keeping photo albums of me and my two brothers until we were about 10. These albums showed the birth, infant, kids, and children pics of us to coming into our own as we grew up. Seeing those physical and personality changes is always fun, but they also tell a …
The Online “You” is More Accessible Than Ever
As technology exponentially progresses, more of our lives (including work) are being accessed through websites hosted by servers invisible to us.
Apple’s recent iCloud announcements give further proof that the world is shifting to a cloud lifestyle model. Wondering when you’re going to start using “the cloud?” Guess what–you already are.
The world is lifting…Mobile Professional Etiquette
As mobile users continue to rise, mobile usage etiquette, continues to head south. Even though people use their mobile phones everywhere and for every purpose, most think that’s excuse enough to not pay attention to the people around them. Sadly, that gets to be a part of their first impression. Now, couple with that with …