Tag: authenticity

Brand Yourself AsCareer DevelopmentPersonal BrandingPositioningReputation ManagementSocial Media

“Give Me Freedom…” Should Your Brand Include Political Standing?

There are a lot of things that don’t mix well with your career. One of the obvious ones is religion. But what about politics?

Do you talk about politics at work? In your blog posts? On Twitter or Facebook? This is linking your personal brand with a political standing – and can be a quick …

Career DevelopmentMarketingNetworkingPersonal Branding

Social Networking Late Arrivals are Costly and Not Fashionable

Though many businesses have happily joined in the social media bandwagon, some others have not really bought into it yet and are still deciding whether to start their online campaign. These businesses are the ones who still rely on traditional and other “established” forms of marketing, and they’re most likely waiting for this new type …