Personal Branding: The Seven Deadly Sins
Since the dawn of the new millennium, Personal Branding has been going from strength to strength and is currently being touted as one of the ‘make or break’ factors for career success. Need recent proof to substantiate this claim? How about the inclusion of this blog on the Forbes ‘Top 75 Websites for your Career‘ …
Avoid the “Curse of the Expert” While Brand Building
When building your personal brand, try to avoid the 7 undesirable traits often associated with experts.
I’ve been reading Nance Rosen’s recent articles, like How Does Your Personal Brand Sound? Her series does a wonderful job of describing behaviors that undermine, rather than build, personal brands.
As she’s pointed out, often simple attitudes or …
3 Qualities to Drive Your Success
Upon watching a recent episode of the television show, Perception, I recognized the writers hit the nail on the head on how to reach success for anything your heart desires. My perception is of how these three qualities affect business. And all three are driving forces that enable success.
1. Ambition
It will be difficult …
How to Know When Your Personal Brand Isn’t Working
You’ve taken all the right steps. You came up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible email account. You’ve networked, applied for jobs, and put yourself out there.
But after all that work, …
Does Your Resume Scare Recruiters?
A student asked me to review her resume. She had just failed my business development class because she turned in no work.
I always worry about the effect on someone’s career, student visa, chances of getting into another graduate program, and just their general state of mind when I have to turn in a failing …
The Parent Dilemma
Parents want what is safe and secure for their children. Growing up, my mom and dad told me to get good grades, go to a great university, and get a high-paying job after I graduate. They also encouraged me to get my MBA and work hard so that I can climb the corporate ladder.
But …
Four Wheels, a Steering Wheel and a Chassis
Imagine that you are shopping for a new vehicle. You visit several competing dealerships and investigate several different makes and models. You end up being seriously interested in two vehicles, one at Dealership A and the other at Dealership B. How to decide between the two?
First you return to Dealership A and ask the …
Lessons from Snooki: How to Revamp Your Personal Brand
When done properly, personal branding serves to push individuals from relative obscurity to some degree of notoriety in his or her professional field. Effective personal branders move with the tides of the job market and are masters at reinvention.
Some noteworthy examples of such transformations are evident in no stranger a place than reality television, …
How Does Your Personal Brand Sound?
Like breaking glass accompanied by nails on a chalkboard, this lovely girl at Sephora talked to me while I bought $358 of hope in a jar (actually three jars of faux lifting and smoothing bamboo sap based gunk from Amore Pacific for my face). She was very knowledgeable and enthusiastic, and screeched like tires on …
3 Secrets To Looking More Likeable
It’s NOT “all about who you know.” This overused, inaccurate cliché cheapens the importance of presenting yourself the right way and building genuine relationships.
Here’s the truth: It’s all about who likes you and who respects you.
There is a HUGE difference between knowing someone (or having someone “know” you) and having someone like you …