A Personal Branding Tale
You have been looking for a new job for months and you just landed an interview with a great company doing something you love.
On the day of the interview you put on your best business attire and head out the door – you look like a true professional.
On the …
7 Habits of the Successfully Published, Part 1: Planning
Writing and publishing a book has been, and still is, the most effective and documented way individuals can build their personal brand of awareness, credibility, and respect. Books attract new business, pre-sell your credibility, and open doors of opportunity. Books are the ultimate “business card.”
Whether you’ve recently graduated …
Four Young Entrepreneurs You Need to Know
It’s never too early to start your own company. No matter how difficult you think it may be or how outrageous you feel your idea is, you have the chance to build something great that you truly love and are proud to be a part of.
The four young entrepreneurs below have overcome many obstacles …
Is Fear Holding You Back?
This post will take a look at how fear can hold you back from achieving your goals — in this case, preventing you from creating and promoting your personal brand. Through understanding how fear works and impedes progress, you will be able to push it aside and take the action you need to reach your …
My Personal Branding Story Part 5: Becoming a Renaissance Worker
This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to …
Success Story: Build Your Personal Brand to Land Major Clients
From time to time, I receive success stories from the Personal Branding Blog readers and those that have also benefited from reading Me 2.0, which was recently named to the New York Times job search summer reading list. The most recent and interesting personal branding success story comes from Jason VanDusen, who is the Vice …
Use Personal Branding to Increase Your Sales
A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …
The Michael Jackson Brand
Like millions of people around the world, I was shocked and saddened by Michael Jackson’s untimely death last Thursday.
I found out on Twitter. And, it’s true, I’m a ‘closet’ Michael Jackson fan. I realized that as his music and videos filled the airwaves – he was the backdrop of my life for decades. …
Personal Brands Bring Life to the Sport of Kings
For those of you who like horse racing, May has been a good month. It’s Triple Crown time right now in the US – which is the championship series for top 3 year old horses. Normally this series passes by almost unnoticed by the general public.
Not this year though. First, a 50-1 long-shot named …
Susan Boyle – Personal Branding Perfect Storm
If you haven’t seen the video of Susan Boyle, contestant on “Britian’s Got Talent”, you’ve been under a rock. 47+ million hits of her audition video have been recorded on YouTube and the numbers keep climbing. In five days, Susan Boyle has become a global brand. Eat your heart out…she’s accomplished in 5 days what …