Personal Brands: You Texted Who?
My very good friend and client, who is a major lawyer in a mega law firm, celebrated her birthday last weekend – really celebrated it. With a dozen equally hot, smart and funny women in a limo, cruising from club to club, she rang in her personal new year getting smashed. She was ripe for …
My Foreward for 30-Minute Social Media Marketing
Below is the foreward that I wrote for Susan Gunelius’s new book, 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (McGraw-Hill). She has also released a free bonus chapter that can’t be found in her book.
ForewardRight now, your competitors are using social media tools to advance their personal …
3 Important Rules to Remember When Tweeting
We need you to be safe and courteous when using Twitter to build our personal brands… period. Twitter can be an extremely powerful tool if used correctly and it is important for all of us to remember the rules. There are three important rules when jumping into the world of tweeting.
1. Don’t Drive and …
The Entrepreneur’s LinkedIn Profile
LinkedIn is an incredibly valuable resource for entrepreneurs. This is intended to be the first of a series on how entrepreneurs can build their brand on LinkedIn.
SummaryThe “summary” section of your LinkedIn profile is the default first item someone sees when they view your profile. This is where you should make your grand …
Personal Brands: Time to LICK Q
Tonight, I’m delivering my personal branding keynote to 300+ people. My signature topic is: The Ugly Truth About Your Reputation. Because this audience is so diverse in terms of careers and use of social media, I developed a simple four attribute model we all can use to measure, create and manage our personal brands.
Four…Personal Brands: Stop Giving it Away
In case you don’t feel you’ve sufficiently waived your right to privacy, sign up for FriendShuffle. Once you connect this tool to your Facebook and Twitter accounts, your so-called friends and followers can see what web pages you opened and how long ago you opened them. We can join you or judge you, by clicking …
Personal Brands: Stop, Stop, Stop
Facebook’s advertising model is astounding – not only because major brands actually buy those ugly little ads that stick on the right hand side of your wall. It is hard to believe the power of that little block photo and 160 characters.
What’s really astounding is how FB has engineered the trajectory and value of …
Cup of Coffee to Rocking the World
Certified LinkedIn rock star, Mike O’Neil is at it again. His second book, Rock the World with Social Media is about to be released and, like his first book, Rock the World with Your Online Presence, this one is co-written with diva, Lori Ruff. When these two get together, it’s like watching Pete Townsend smash …
Why Does Everyone Have To Be “Right”
Is it true that schools now contract police during Debate Classes because each party to the debate is so intense; so confident that they are correct, that if they don’t win the debate or get the other side to accept their views, violence will break out? Has the United States crossed the line where each …
Twitter Personal Branding Q + A #8
Answers to some of the latest questions people are asking on Twitter about personal branding.
Chris Gillis, @thechrisgillis, twittered: Do you recommend that a personal account be used to communicate on behalf of a brand on a FB page? Or just the official page?
Jacob Share, @jacobshare: The best scenario, both for a company and …