Category: Social Media

Personal BrandingReputation ManagementSocial Media

Personal Brands: Surprise! You Are What You Like

Facebook’s magical tool

Facebook’s magical money machine is all in its signature “Like” button. Facebook isn’t selling advertisers on the likelihood you’ll buy something. Its click through rate is 1/10th of one percent versus Google’s nearly 10% of audience reached. The goal is getting your permission (without your realizing it) for the brand to announce …

Personal BrandingPositioningReputation ManagementSocial MediaSuccess Strategies

Twitter for Sports Stars: 5 Simple Rules To Follow

“Saying something stupid on Twitter is like making embarrassing remarks when your microphone’s still on – you only do it once.” Emma John

“…Players need to realize saying something on Twitter is the same as saying it to a reporter…” Gregg Rosenthal

If you follow any major sport, you know of at least one incident …

eBrandEducationPersonal BrandingSocial MediaSuccess Strategies

Pros and Cons of Combining Your Social Identities

Social media has all but reinvented the concept of personal branding. With the establishment of Facebook, Twitter, LinkedIn, blogs and other social media platforms, the opportunities for development, expression and expansion of personal brands has grown to extend never seen before.

Social media presence

I’ve spoken to many brand-conscious professionals, many from the Gen X …

Career DevelopmentPersonal BrandingSocial Media

Personal Brands: Social Engineering by Social Media

Facebook is changing the way you can reject requests from prospective “friends.” You’ll click on “Not Now,” which replaces the “Ignore” button. That puts them in Facebook purgatory, under a category called “Hidden Requests.” The person requesting your friendship will see their status as, “Awaiting Friend Confirmation.”

Over time, they’ll think you are just too …

entrepreneurshipInterviewPeoplePersonal BrandingSocial Media

Personal Branding Interview: Joel Falconer

Today, I spoke to Joel Falconer, who is a writer and entrepreneur that manages the Envato business publications FreelanceSwitch, the Netsetter and WorkAwesome. In this interview, Joel talks about how he differences between personal and business branding, as well as why he invests so much in blogging, and more.

How do you differentiate between personal…
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