Do CEOs Scavenge Social Media Accounts of Job Candidates?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published …
Beyond ‘Engagement’ in the Social Media
A new buzzword is hovering over the social media universe. It has been repeated mantra-like so many times (and one wonders whether with or without full awareness of its far-reaching implications) that ‘engagement‘ has ceased to be a means to an end in the eyes of many and surprisingly become the ‘raison d’être’ of every …
The New Twitter Ostriches
Twitter has become the preferred channel to test the mood of the person in the street, and specifically those in the all-important digital community including millennials and other key elements of the population. And every institution, brand or person who systematically fails to listen, respond, engage or interact with not just her clients but the …
How To Best Choose Where To Guest Post
Guest posts are a great way to grow your personal brand… if you guest post on the right blogs.
In 2010, I covered 5 Ways Guest Blog Posts Build Your Personal Brand.
In 2011, I added 3 More Ways Guest Blogging Can Build Your Personal Brand.
This year, I want to make sure you know …
Fact Checking for Your Personal Brand
Word-of-mouth marketing is an amazing way to ensure your chances of success at anything you do. With the advent of modern communication systems and instantly accessible online knowledge repositories, most communicators need to walk an increasingly thin line between the thrilling script and bitter reality. One of the most powerful tools used in story telling …
13 Branding Experts to Follow on Twitter
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ …
You Should Mix Your Personal and Professional Lives
It’s an important and frequent question: should I put personal information on my professional networks? Should I put professional information on my personal networks?
Yes.
I like blurring the lines between the personal and professional halves of my life. For one thing, it’s part of my brand. I’m a humor writer and fiction writer in …
How To Update Your Avatar For Best Results
A quick guide to effectively updating your avatar.
I hadn’t updated my avatar in a long time.
In Why You Should Update Your Personal Avatar Now, I said “don’t change only for the sake of change.” Brand reinforcement is based on consistency, so you need a good reason to introduce some inconsistency with a new …
How Traditional Marketing Affects Your Personal Brand
The advancements of technology today are changing the face of innovation as marketing materials are making their transition from paper to a digital presence. With this transformation, is it time to rethink the power — or lack thereof — of traditional marketing techniques when strengthening your personal brand?
Don’t fret, you don’t have to throw …
Social Networking Occurs Offline Too
There’s no question that social media has changed the way we all communicate. Be it Twitter or Facebook; Yammer or Reddit; LinkedIn or Pinterest. We are all using these tools on a daily basis to share information, learn something new, have a laugh, and most importantly, connect with others. As we use social media to …