Dealing with the Unexpected
What do you do when circumstances beyond your control happen?
Yesterday in my home town we had a big wind storm that knocked out the power for a lot of homes and businesses. This was a relatively short-lived event. Power was out for less than 24 hours for most. However, for some this event was …
Build Your Brand with the Power of Consistency
What’s the most powerful marketing tool these days to build your brand?
It’s consistency. The power of a consistent message about who you are, what you do and what makes you unique is important in everything you do and every place you appear – your website, social media, right down to your business cards.
The …
Personal Brands Create Value
Effective communication is one of the keys to success, especially for a business looking to enhance its brand image in a society that values information. Relationship experts maintain that only through communication do relationships last. A business looking to stay competitive will maintain beneficial relationships with its potential and prospective clients, and partners. As one …
Second Impressions
Two summers ago, I had the privilege of assisting at a networking training session for Notre Dame student-athletes. The fifty student-athletes in attendance and were asked to participate in a practice networking event with twelve members of the local community, of which I was one. The event lasted for an hour and the men (amazingly, …
LinkedIn Profile Is More Important Than Résumé
Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn profile is open to literally the entire world around the clock. Moreover, as I understand it, LinkedIn is now considered the choice tool by …
Beware Helicopter Parents! Kids Aren’t Learning Skills for Success
In today’s challenging economy, many parents are anxious to help their children avoid failure and are willing to do almost anything to give their children a competitive edge. In the nation’s biggest cities these days the competition among affluent parents over slots in “prestigious” preschools is intense. I vividly recall the frantic phone call from …
Stand Out From Your Competition, Improve Your Communication Skills!
Successful job candidates, the ones who get hired, do two things better than anyone else: They send the “right” messages and deliver them in a powerful and compelling manner! A candidate first sends these messages with their resumes and reinforces them in their job interviews. You need to be prepared to answer this key question: …