Your Branding – Super Bowl or Super Bust?
This year’s Super Bowl was quite the event from the heart-racing game play to the 34-minute power outage. One thing that also stood out were the ads–or lake thereof.
Don’t get me wrong…I definitely think there were some winners. Anheuser-Busch’s Clydessdale ad was a sweet addition and Jeep hit it out of the park with …
3 Pitfalls to Avoid to Increase Sales
Have you ever been frustrated by trying to give business to someone who is too distracted to take your money?
These types of occurrences are great reminders of what NOT to do when an interested prospect is in our presence. The whole idea of getting a sale is to make it EASY for the other …
Building Your Brand While Working Remotely
As the footprint of companies spreads geographically, today, more and more workers are working remotely, rather than in a corporate office. While telecommuting can bring benefits, like flexible work hours, it can also prove challenging when it comes to building your personal brand internally at your company.
So how can remote workers enhance their brand?…4 Personal Brand Attributes that Transcend Cultures
Why is it that some personal brands are universally admired while others are despised? What can we learn from high-profile figures who are able to transcend cultures and garner brand loyalty from New York to Timbuktu?
So I took a moment to think about the traits of a personal brand that in my mind are …
Why Setting Expectations is Critical at Work
It’s often said that your employees don’t have to like you as long as they respect you. This is true, however, there are many pitfalls that will not only make your employees not like you, but lose respect for you as well. No one wants to be a bad boss, even if we don’t expect …
Why NOT To Introduce Yourself With A Title
Would you like to be memorable in a good way? Then, don’t describe yourself by your job title ever again!
Regardless of how exciting or interesting your work may be to you, you probably won’t get other people engaged by starting a conversation with what it says on your business card.
If your job title …
Control Your Brand: Squelch Negative Press, Post Great Content!
The dream of gathering 100,000’s customers was elusive or even unimaginable two years ago. Now, with the plethora of social media available: Facebook, Twitter, and blogging, one can go from a complete unknown to, “voila-a celebrity”, where people wait for your words of wisdom! As great as the upsides of social media are, there are …
Burning Bridges Can Feel Good
There is an old saying that goes, you should Never Burn a Bridge. I agree. While it might feel good to burn a bridge I think the advice is pretty good and should be followed … with some exceptions and suggestions.
Generally I do think it’s better to stay above the fray and not burn …
Three Branding Tips from Strong Communicators
Credibility in content is becoming an increasing demand from the public. It is no longer just respected media outlets that are expected to provide accurate, timely and researched materials; every company must release communication that speaks to the consumer demand for more than just fluff. People are more aware of the material they consume, especially …
Marketing Techniques to Grow Attention and Sales
Have you given thought to your title or is it time for an update?
Upon hearing the title, “Director of First Impressions” my attention was immediately grabbed as I cheerfully recognized the title replaced the traditional and boring word, “Receptionist”.
The clever title captures a few important ideas and tips …