The Right Question to Ask
The right question is: What value do you / your brand / your company offer the world?
If you are not clear on the value that your brand offers the world, you significantly limit your brand and never fulfill your career’s potential.
But what does it look like to be clear on the value you …
Personal Brands are Like a Sweet ‘Onion’
Have you ever heard the expression “Culture is like an onion”?
Geert Hofstede, a social psychologist created this explanation of culture. In his view culture is a system that can be peeled, layer by layer, in order to reveal the inner, true content. Imagine the whole onion as ‘culture’ and as you peel on, you …
Working Your Way To Invaluable Employee Status
Invaluable. Meaning something is indispensable, vital, and necessary to daily operations. This is what you want to be to your employer. But getting to that point does take a lot of work and loads of dedication on your part. So if you’re looking to not only safeguard the job that you love, but also be …
Personal Brands: Setting Goals Destroys Your Career
A goal is like kissing. If you think too much about it, you’ll freeze when it comes time to make your move. Thinking about it makes you awkward. Unsure. Doubtful you can get it done.
The lonely drive toward long-term goals feels as nerve-wracking as a kicker, when the opponent calls a timeout and the …
Personal Branding Weekly and Conference Focus
Editor’s Note: Because I was attending New Media Expo 2013 last Sunday, I didn’t have the opportunity to fully introduce you to one of our newest authors – Peter Sterlacci.
Peter is known as “Japan’s personal branding pioneer” and is one of only 15 Master level Certified Personal Branding Strategists in the …
Feeling Lucky Wins the Game
The moment friends asked us to play a particular card game, I knew I was going to win. Understand, the game is half strategy and half luck. There was no doubt in my mind I would win and I did. And this relates directly to my favorite sales strategy – knowing that you are skilled …
Countdown to a New Career: 5 Rebranding Tips
As 2013 dawns on us, many Americans are still struggling against a high national unemployment rate. But starting your new career can begin with one simple practice to set you apart from other candidates: rebranding your professional image.
Job seekers often think that just because they have experience, HR managers will find their resume attractive. …
Do You Have a Good Side?
Having a career first in modeling and then in business media, I am acutely aware of which side of my face is my “good side.” It’s the one with a small scar under my eye. It’s the side where my hair is inclined to swing in, rather than weirdly swing out, as it does on …
Personal Branding Weekly and How Many Likes?
Editor’s Note: It’s quality not quantity, right? So, I leave you with just a quick note this week as I step into start my adventure at the New Media Expo with our own Manoush here attending, too! The Personal Branding Blog is represented and I hope you follow the tweets and updates. Plus, if you’re …
Use the Holidays to Boost Your Brand
As a freelance copywriter, I often work solo. Most of the time, I like it that way. But around the holidays, I try to branch out and be a little more visible in front of my clients.
This is not only good because it lets me show gratitude to my clients, but it lets me …