Response to People Who Hate the Term “Personal Branding”
I’m always surprised at the vehemence with which people say they hate the term “personal branding.”
“I’m not a brand, I’m a person!” they demand.
Except you are. As Kyle Lacy and I said in Branding Yourself, “A brand is an emotional response to the image or name of a particular company, product, or person.”…
Graduates: Stand Out Using Your Personal Brand
You’re about to graduate college and join millions of other graduates in the competitive world of the job search. Of course, you won’t all be competing for the same jobs, but many of you will.
Now, more than ever, it’s essential to tailor your personal brand to your advantage. Here are a few ways you …
The New Recruitment Strategy: Jobs that Hunt You
Your LinkedIn profile and resume may soon disappear or diminish in importance when it comes to recruiters finding you and approaching you with a great job offer. There’s something called Big Data that may supplant any other approach to matching the perfect job with you.
Gild is among several new companies that scour the web …
5 Tips for Selfless Self-Promotion
Self-promotion is part of the game when it comes to establishing and cultivating brand identity. While you want to be assertive, you also want to avoid oversaturation of your brand or message. Too much of a good thing (you) can be perceived in a bad way.
Here are some tips to keep in mind as …
Have You Checked Your References?
Your resume is perfect. You nailed the job interviews. And now your future employer wants to check your references. No problem …right? Well, hopefully…but who really knows what your references say about you? How do they handle the tough questions like” why are you leaving your current job” or “what could you improve on”? When …
Stand Out by Staying Ahead
The ideal way to gain insight to your connections or target market is to simply follow your clients. Not literally or in person, I’m referring to social networks. Such networks will give you an in-depth look into what your clients like, share, and appreciate. While some social networks aren’t as open, paying attention to comments …
2 Big Myths of Social Networks
Near the end of two days teaching the Personal Branding Boot Camp at UCLA last weekend, I had to break bad news to my students.
“I am afraid you’ve been misled. Seriously.”
The job-seekers, managers, up and coming experts, athletes and others in the group stared back at me. Concern, disappointment, and worry went viral …
6 Tips for Handling Lunch or Dinner Interviews
Preparing for a job interview is stressful enough. Add a meal in to the mix and the event can produce even more pressure and nervousness. Some companies even schedule their interviews over a meal on purpose – just to see how you will handle this delicate social situation.
Keep the following tips in mind if …
7 Spam Things Get You Blocked, Unfollowed or Disconnected
I’m on a rant and a mission. I know, its public domain and there are no real rules in place, or people enforcing them, except ourselves, BUT, there is an unspoken etiquette and there has to be an understood protocol and way we respect each others online and web worlds.
Yes, we have settings and …
Why And How To Wow Your Customers
World-class customer service is the best business development strategy of all-time.
When you exceed customers’ expectations, they will continue to buy from you, and they will tell their friends to buy from you as well. Renewals and referrals create a solid foundation for a profitable business.
When I worked for the NBA’s Washington Wizards, our …