How Storytelling Can Create More Buzz for Your Brand
Today it’s not about who you are online, but rather how people can relate to you and/or your personal brand. In order to create new leads for your business it is important to recognize that getting on the same level of your audience is a process of building trust.
How can your personal brand connect …
Social Media Personal Branding for Real Estate Agents
Social marketing for real estate agents is a must in today’s world. But if you plan on using social media as part of your realtor marketing plan, there are a few things that you must know, first. Here, we will tell you about the ins and outs of social marketing. With just a bit of …
The Small Business People Puzzle, Part 1
A recent post titled Big Challenges for Small Business Owners examined three important areas all successful small business owners must manage: people, finances, and time. In this and the following posts, let’s look deeper into each of the three topics. First, let’s tackle the trickiest of the three: people.
For many business owners, people truly …
What’s Usually Negotiable in Typical Job Offer, What’s Not
Great News! You’ve got a new job offer from a great company! Now comes the hard part . . . negotiating various elements of the offer to make sure you will be getting the best deal for yourself. (You can be absolutely assured that the hiring manager making the offer has already made sure that …
Time to Adjust Your ‘Internal Soundtrack’?
Whether or not we’re even fully aware of it, most of us have an “internal soundtrack” that plays over and over on a constant loop, day in and day out. Normally, that “soundtrack” is referred to as one’s mindset or overall attitude. Call it what you may, but one thing seems certain: It can and …
Are You an Effective Job Search Networker?
Loads of people network during their job search, but very few are effective at such networking. Certainly, some are better at it than others, but in general, the majority of people not only dislike networking but also are simply not good at it. Based on a survey they conducted, Ivan R. Misner, Ph.D., and Don …
Boost Your Personal Brand and Business Relationships
Looking for a big personal brand boost? Join me at UCLAx Personal Branding Boot Camp this weekend! bit.ly/1NFpKHQ
A big “aha!” moment for my campers is seeing how out of control they really are, when it comes to creating their reputations. In fact, many of them spend the majority of each day, in fact their …
Dorie Clark: How To Become A Thought Leader In Any Industry
I recently spoke to my good friend Dorie Clark as she released her new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Clark is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur, and Forbes. She consults and speaks to a diverse range …
Championship Results In Small Business Easy To Achieve
April is time when there is a lot of focus on championships in the athletic world in the United States.
When the Major League Baseball season began a couple of weeks ago every team was in first place with equal visions of winning the World Series Championship.
That same week the NCAA Men’s and Women’s …
Can You Over Communicate?
At a time with so many ways to communicate in person and online, it’s a reasonable question: Can you over communicate?
No, you can never over communicate. It’s sort of as the daft expression people like to say, “you can’t be too pretty, or have too much money.”
How you communicate is what makes the …