Laid Back Friday 1/25/08: Brand Mystery 8, a Song and a Question
The best part about Friday’s is that after work or your last class, you have the whole weekend to have fun and rejuvenate. Here at Personal Branding Blog, I am now offering you relief from a long week reading countless entires on self-branding, amongst other blogs and news sources. In order to make Friday’s as …
Should YOU Go Back to School After Graduating College?
Here is a conversation that I had with Ryan Healy about the need for attending graduate schools.
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Me: I really should go back to school…are you going to?
Ryan: Not a chance. I just don’t think the investment is worth it. It’s so much easier to learn by doing.
Me: But what if it’s …
Guest Post: Developing a Compelling Personal Brand Image
Developing a compelling personal brand image still remains essential to winning and keeping management’s faith. Since the massive downsizing wave that swept the 1990’s, management has begun to suffer the same pains as the blue collar workers. Everyone is overworked and unable to focus entirely on any one thing. Professional development in the corporation has …
The Future of Your Searchable Brand – With or Without Google?
The DLD conference was yesterday and it was held in Munich. The highlight of the event (Thanks TechCrunch) was a session called “Humans Disrupting Algorithms,” in which David Kirkpatrick of Fortune spoke with Jimmy Wales and Jason Calacanis. Jimmy has developed a beta of Wikia Search, whereas Jason Calacanis has been running Mahalo for a …
Follow Ted Demopoulos’ Tracks to an Effective Internet Presence
When Ted Demopoulos came to me telling me he wrote a new eBook entitled “Effective Internet Presence” I was on vacation. That didn’t stop me from reading his book on the plane ride home to Boston. Ted has an excellent personal brand and has branded himself as a blogging, podcasting and information technology expert.…
Steve Jobs Macworld 2008 Keynote [podcast]
[googlevideo=http://video.google.com/videoplay?docid=2579370891534637752]
New technology powers our personal brands. Today was Macworld, which is Apple Computers biggest event. Steve Jobs, one of the most well respected brands in technology, gave a keynote about the many innovations that Apple has done for 2008. As our brands move from reality to the internet and now mobile, this technology will …
The Future of Online Recruitment – One:One Relationships
I’ve been thinking about relationships for the past few months and even at the time when I was applying for jobs. Believe it or not, the future of online recruitment is in relationships, not resume submissions. I’ve learned that through networking, you can skip steps in recruitment, as well as become recruited based on your …
Tom Peter’s Path to Innovation Podcast
[youtube=http://www.youtube.com/watch?v=GHmc4Bfj7Fo]
Tom Peter’s discusses brand innovation (focused on Taiwan). We can’t follow the same path of companies or people from years ago. In order to stand out, you need to be different and choose your brand attributes wisely. Tom explains how branding is about spirit, excitement, and creativity. Enjoy this video and I’ll see you …
Your Best Idea’s Come During Vacations
I’ve been in the Caribbean the entire week and have noticed that when I’m not at home, confined to my room, my ideas are more creative. When you trap yourself in a single location, you really lose the ideas that you could gather by watching, talking and just being around other people. When it comes …
Push and Pull Personal Branding Strategy
If you’ve taken any marketing class than you’ve heard of a “push” and a “pull” strategy.
A “push” promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product. A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build…