Personal Branding Interview: Brian Solis
Today, I spoke with Brian Solis, who is a globally recognized expert on Web 2.0, Social Media, and the new technology landscape. He is the Principal of FutureWorks and his new book is called “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR” which comes out on …
How to Communicate Everything You Do
A lot of people have trouble communicating what they do. You might run into this problem already or it will be a challenge in the near future. The reason why I believe everyone will encounter this issue is that our jobs no longer completely define us. Everything we do, whether it is inside or outside …
Personal Branding on Display
What if you were applying for a job and as part of the application, you have to write a post for the company’s blog?
There are no other requirements for the post and you can write about anything you want.
This is actually happening right now at an innovation consultancy in Richmond,
Virginia! The company, …
Personal Branding Interview: Mack Collier
Today, I spoke with Mack Collier, who is a social media consultant and author of The Viral Garden, which is a top marketing and new media blog. Mack is one of the people I see out there who truly understands what it takes to build community and readership. In this interview, he shares his strategies …
Michael Phelps: How To Fix Your Google CV
After his recent pot smoking incident, Michael Phelps’ Google CV went from stellar to cellar. Here’s what he can do to repair the damage.
News travels faster than everDan Schawbel’s interview with Ehud Furman explained that a Google CV is “the Google search results page returned for a name search”. In How Michael Phelps …
Announcing the 2009 Personal Brand Awards: Apply Today!
It’s that time of the year again. This will be the third year of the Personal Brand Awards and I’m very excited. For all of you who are new to this blog and the personal branding world that powers it, the Personal Brand Awards are awarded to five individuals each year who express what it …
Personal Branding Interview: Joel Comm
Today, I spoke with Joel Comm, who is the king of making passive income online and well-known in the internet marketing circles. He is a New York Times bestselling author and the director of the first online reality TV show. During this interview, Joel goes over his many accomplishments, with lessons learned and some pretty …
30-Minute Brand Building for Twitter
We all know that in order to use Twitter as an effective branding tool for yourself or your company, you must“engage the community” and “join the conversation.” But when you’re learning how to use a new technology platform, it’s probably not clear how exactly to go about “engaging” people.
Here’s a 5-step guide that walks …
Personal Branding and Your Job Search
In the Executive Marketing courses I teach at UCLA I emphasize the importance of personal branding in today’s market environment. Personal branding is even more important in today’s job search.
Many workers have spent years building professional reputations and acquiring attributes that make them a unique executive candidate. And the workers who can articulate that …
Personal Branding Interview: Judy Martin
Today, I spoke with Judy Martin, who is an Emmy award-winning broadcast journalist and has just launched her new blog today called Work Life Nation. We talk about issues in the workplace that you’re probably already familiar with, as well as her experiences using the different communication channels, such as radio and TV. Then we …