6 Questions Your One Sheets Must Answer
One sheets must answer 6 important questions if want them to build your personal brand and successfully sell your speaking services to event planners and conference organizers.
One sheets, as I described in an earlier post, are single-page author marketing materials that authors use to build their brand, promote their books, and increase consulting, coaching, …
Personal Branding Interview: Kerry Hannon
Today, I spoke to Kerry Hannon, who is a nationally acclaimed personal finance contributing editor and retirement correspondent for U.S. News & World Report. Her latest book is called WHAT’S NEXT? Follow Your Passion and Find Your Dream Job. In this interview, Kerry talks about how to find your dream job, what stops someone from …
It’s Official: Google is Better At Searching Twitter Than Twitter
Has this ever happened to you?
You discover a website you like but something’s nagging you about it. You finally realize what it is- it’s missing an important feature. Something that would make this good website GREAT. You could tell the website creators about it, and they might even listen, but your message will probably …
Make Problem Solving Part of Your Personal Brand
Do you want to get ahead in your career? Then don’t spend all of your time on networking, your appearance, and writing the best emails and Tweets. There’s another important thing that you need to incorporate into your personal brand.
You need to be known as the person who solves problems.
It’s pretty simple, really. …
Personal Branding Interview: Shama Kabani
Today, I spoke to Shama Kabani, who is the President of The Marketing Zen Group, and the author of The Zen of Social Media Marketing. In this interview, Shama talks about how she got started in social media, the obstacles she endured, when to hire people for your company, what issues companies have with social …
Vote Now for the Brand .ME Contest Personal Branding Finalists
Over 300 people entered the MyDomain Brand .ME Contest, and after some difficult judging, fifteen finalists with outstanding personal brands were selected to compete for three grand prize $1,000 Apple gift cards. Visit the Brand .ME Contest page today to view the finalists and vote for those you think have the best personal brand.
[Disclaimer: …
How to Use Personal Branding to Get a Life, Not a Job
I just finished reading Get a Life, Not a Job: Do What You Love and Let Your Talents Work for You by Paula Caligiuri, PhD. As a career book, Get a Life, Not a Job was fabulous – full of bullets, lists, summaries and exercises. Overall, it was an incredibly easy and useful read. But …
Personal Brands: Stick Together
I spent the weekend in bootcamp at UCLA with dozens of amazing people who all were wrestling with their personal brands. I was their wrestling coach. I was also, at times, their opponent, referee, fan in the stands, hot dog seller, beer purveyor, mother, sister, aunt, and confessor. I could not be more humbled by …
Personal Branding Interview: Sean Aiken
Today, I spoke to Sean Aiken, who graduated college in 2005 and decided to embark on a grand journey, starting the one-week job project, where he had 52 jobs in a year. His journey is now captured in a brand new book called The One-Week Job Project: 1 Man, 1 Year, 52 Jobs. In this …
Do Others View You As An Expert In Your Field?
Does your personal brand lead others to view you as an expert in your field? Expertise is the foundation of lasting and successful personal brands. Charisma and style may be great, but unless your personal brand accurately communicates your expertise, your career won’t achieve its full potential.
Perception equals reality; your expertise must be genuine …