30 Dangerous Personal Branding Habits
Which of these bad personal branding habits have you struggled with?
Of the list that follows, here are a few that have bitten me in the past, and occasionally come back to haunt:
Over-staying in your comfort zoneBreak this habit by replacing it with a good one: once you start feeling comfortable with where …
Screw Branding. Become Unbranded.
There are times when it is difficult to come up with content… period. When I scour the pages and pages of data on the Internet… trying to search for a new idea… I slowly realize that, frankly, it is hard to find a new idea. There is also the sinking feeling that there are no …
Do Your Updates Define or Refine Your Brand?
I’m enjoying the book Socialnomics by Erik Qualman. It focuses on how social media transforms the way we live and do business. And, I agree. Social media is just another form of communication and those formats are ever changing – as we see with the extinction of the pay phone.
One particular excerpt I enjoyed …
Personal Branding Interview: Randy Haykin
Today, I spoke to Randy Haykin, who teaches New Venture Finance and Innovation/Creativity at the Haas School of Business, UC Berkeley, while working hands-on with portfolio companies of his venture fund outlookventures.com and his angel investment group, and he was Yahoo!’s original VP Sales and Marketing. In this interview, Randy talks about entrepreneurship, how he …
Personal Brands: The Testicle Defense
“I have testicular cancer,” the late flooring supervisor told me. I don’t mean late as in dead. I mean late as in 4 weeks overdue to put the last bit of my office floor in, and now at 10 PM on Saturday night, culminating three days of “I’ll be right there,” just arriving at my …
Personal Branding Interview: John Jantsch
Today, I spoke to John Jantsch, who is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and his new book called The Referral Engine. In this interview, John talks about what a referral engine is, how long it took him to develop his own, if it’s easier …
Build Your Digital Relationships Before You Need Them
The old rules of professional networking translate to the online world as well. I’m sure you’ve heard the phrase “build your network before you need it.” Every single job search success story that I’ve heard stems from someone already having a network, tapping into that network, and then securing referrals and interviews from it. In …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Are You Ready to be Interviewed for the First Time?
Getting ready to be interviewed should play an important role in your personal branding success. As your online visibility and your personal brand grows, there’s an increased likelihood you’ll be contacted for media and other interviews.
Being prepared for last-minute interviews puts you in charge and helps you successfully communicate your personal branding message.
It’s …
Some Very Interesting Personal Branding Statistics
The anecdotal and analytical data is everywhere. The rise of social media, blogging, search engine optimization, and the way people shop and do research online has changed the fundamentals of the marketplace. The shift has created new opportunities for personal brands with enough hustle to go get what they want. It has also created new …