8 Tips for Attorneys to Build Your Personal Brand
A lot of people think personal branding is only useful for celebrities. But anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business (if you’re new, start with the personal branding worksheet). Today we’ll take a look at some tactics attorneys …
Personal Branding Interview: Anna Bernasek
Today, I spoke to Anna Bernasek, who is the author of The Economics of Integrity, and has written for The New York Times, The Washington Post, and other national media. In this interview, Anna talks about the economics of integrity, why integrity isn’t just a personal issue, and more.
What are the economics of integrity?…Personal Brands: Thought Crimes
What should a psychologist do when a client discloses an intention to harm himself or others? If these statements are just potentially criminal with no guarantee that they will be enacted – are they truly dangerous thoughts?
Yes.
I hear thought crimes constantly, and witness the harm they cause. I hear them from employees, clients, …
7 Ways to Make Sure Your Book Gets the Cover it Deserves
Every author should be involved with the front and back covers of their books. This is true whether you self-publish your book, or you’re working with a trade publisher.
Authors who fail to be involved with the content and design of the book’s front and rear covers are usually disappointed with the way their covers …
Personal Branding Interview: Ranjay Gulati
Today, I spoke to Ranjay Gulati, who is the Jaime and Josefina Chua Tiampo Professor at the Harvard Business School and the author of Reorganize for Resilience: Putting Customers at the Center of Your Business. In this interview, Ranjay talks about why companies aren’t customer-focused, how companies can keep track of customers, the five key …
Quality vs. Quantity: What do you Think is Best?
Last week @danschawbel and I caught up over lunch and something we touched on was whether the best strategy moving forward for personal brands was the debate between quantity or quality of content. I love this discussion because it really makes you think about what you want to stand for and the perceptions that others …
Personal Branding Interview: Michael Fertik and David Thompson
Today, I spoke to Michael Fertik and David Thompson, who are the authors of Wild West 2.0. Michael is the CEO of ReputationDefender, and David Thompson is the Chief Privacy Officer for the company. Note that ReputationDefender has been a previous sponsor of Personal Branding Magazine. In this interview, both Michael and David talk about …
How to Determine and Sell Your Differentiation
Employers and clients are looking for ways in which you are different from everyone else – your unique selling proposition (USP). And if you don’t know your USP, there’s no way you’re going to be able to articulate it and sell others on your abilities.
What do you bring to the table others can’t?That’s …
What the Lost Series Finale Taught Me About Personal Branding
There is a fabulously complex concept sewn in to the fabric of the Lost series that not only confuses me, but makes me think about myself as a brand. Flash sideways is a seemingly new concept introduced through Lost that just doesn’t completely make sense to me. Somehow it enables the ability for parallel lives …
Personal Branding Interview: Laura Vanderkam
Today, I spoke to Laura Vanderkam, a USA Today contributor and author of 168 Hours: You Have More Time Than You Think. In this interview, Laura talks about what can be accomplished in 168 hours, how she manages her weekly schedule, gives some time management tips, and more.
What can be accomplished in 168 hours?…