Seal (or Lose!) the Deal Over the Interview Meal
The phone interview accomplished its mission, i.e., you’ve been invited to the next round. You are now at corporate headquarters for a series of face-to-face interviews. They seem to have been going well when the interviewer says, “Let’s go to lunch (dinner).”
At the end of the process, you are not offered the job! What …
Personal Brand Equity
I spent the better part of an afternoon recently having a conversation with someone on my Southwest flight back from the East Coast. Like many of us who travel frequently, I was bored, restless and looking for something to occupy my time. Keep in mind, the battery in my Kindle was dead and I was …
Writing Tools, Part 1 – Why Authors Need iPads
An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.
I can understand, though, if you think I’ve overstated the benefits of writing and marketing with an …
Our Errors Present Opportunity
Most entrepreneurs have experienced it – we tried a new venue that fell short of fulfilling our vision. If it doesn’t involve another, the situation is only half-bad. But when other companies are depending upon our business savvy that proves to be anything but, it becomes quite embarrassing on top of the very disappointing results.…
How to Brand Yourself with a Personal Video Pitch
Marketers know that video is an important strategy to get their message across to their audience. As someone trying to build, maintain, or share their personal brand, you’re a marketer, too…of yourself.
YouTube alone has more than 2 billion views every single day, with the average person spending about 15 minutes each day on the …
Position Yourself For Success While Working Your Current Job
If you’re like me you can’t get into a conversation without mentioning your brand, or the importance of building and maintaining it. Sadly, these conversations aren’t only with entrepreneurs, so I get plenty of eyes that start to glaze over when I bring up the topic. It’s hard to explain to people that building and …
Your Relevance is Tied into Your Horsepower!
I recently participated in a national call for Tory Johnson’s 30 Day Get Hired Virtual Job Club program. I presented on Are you Relevant? You can hear the 20 minute call here.
Getting and staying relevant has played into my own 2006 career change but even more importantly relevance is an essential key to navigate …
Employee Turned Entrepreneur: Thinking of Taking the Plunge?
As an employee turned entrepreneur myself, this is a plunge I have taken and coach clients on from a career, business, and personal level. With nearly 30MM job seekers, including 14MM unemployed, and a job search process that takes over 211 days to land a new job, it’s no wonder many professionals are wondering if …
Do You Know Your Enemy?: Identifying Your Brand’s Opposite
Green Day sings about knowing your enemy. Are they talking about personal branding in the song? Probably not. But when you think about what your personal brand stands for, it’s as important to consider your opposite. One tactic I use to help people position themselves and crystallize their difference is asking them, “What are you …
Growing Your Network for Your Next Job: A Parable
A very hardworking, industrious ant who kept his eyes on the prize and toed the company line. He had been a hardworking, industrious line-toer for his company for 12 years.
For the last four years, he had even been the director of a brand new product line that was supposed to …