Differentiate Or Die: The New Rules Of Personal Branding
These are the best of times for personal branders; these are the worst of times for personal branders. Far from mere Dickensian wordplay, I believe this statement reflects a reality that old hands in the business will be quick to recognize and happy to give their assent to. Newcomers may soon find out the hard …
Have You Gone Overboard With Your Website?
With so many opportunities to get digitally creative these days, it is easy to see how one could go overboard on their personal or company website. Due to this excess of options, one may ask – how much is too much? While perhaps a better question is – where do I focus?
Knowing that most …
The Latest Trend In Online Reputation Management
If googling yourself is painful, you’ll want to read this.
There was a common theme among the SEO and reputation management experts in a recent panel.
(Last year, a similar panel’s main point was how exposing yourself first can save you from harmful exposure later.)
Let’s see what they had to say.
Shira AbelShira …
The Trick To Answering ‘Trick’ Interview Questions
It is hard enough to get interviews in today’s extremely challenging job market, so when you do get on the field of play, it is absolutely critical that you make it count! Notice I said, “field of play.” If you have been following my blogs and/or have read “Headhunter” Hiring Secrets: The Rules of the …
Your Brand, Multiplexing And The Hedgehog Effect
As a personal brand, it’s very important that you form strong connections and build close relationships with people. There are many ways you can do this, even without having to meet people face to face. Social Media is a great catalyst for people to easily connect with others in the virtual world. Facebook, Twitter, Google+ …
How To Build Your Brand And Sell More Books
If you’re an author who has written a book to build your personal brand, one of the best ways to sell more books is to offer bonus content that helps readers implement your ideas and encourages others to recommend your book.
Bonus content is one of the easiest and most practical ways you can set …
Sell Acuity To Get Hired
According to the thesaurus, acuity refers to keen awareness, perception, insight and alertness. Imagine demonstrating all of this on an initial interview. What do you believe the hiring manager will think of you as this is portrayed? That’s right, your personal brand will blossom making you the favored candidate!
The importance of interviewsYou lead …
Get Your Online Brand Centralized With Profiled
It can be easy to get your online information scattered in the age of social networking. But when you do seem to get all the content you want to feature for your brand, how do you know if the audience is finding something completely different online? In the professional world, image is everything. This also …
Arouse Don’t Assault
I have a client who persists in assaulting unprepared “prospects” with sales messages on social media. Not that this “jump them” attack can’t result in someone buying something. It is just the lowest percentage approach when it comes to actually generating revenue.
Selling tactics of the pastIn the early days of selling, sneak attacks …
Networking Internally For Your Next Job
For those of you job hunting within an organization, you may underestimate the role of networking internally. This important and essential activity is how you can build your personal brand within your current organization, and land a new career at the same time.
You have the upper handNetworking internally is the fastest and easiest …