3 Common Branding Mistakes of the Digital Age
Most professionals and business owners who use social media don’t have a grasp on branding. They didn’t go to school to learn it and it’s not their strength.
Branding is how you define yourself with the goal of being distinct from other people or companies. Your name, your picture and your content define who you …
7 Tips to Rev Up Your Job Search This Summer
With the year almost half over, it’s time to size up your progress.
Your career may look like an amusement park, and you might feel like you’re stuck in a line that’s barely moving. Or maybe you rode one roller coaster only to see the other rides (goals) differently.
Just how far along are …
Are You Ready to be Committed?
The play on words, “to be committed”, describes the life of an entrepreneur. We face so many requirements of commitment in order to find success, that frequently we find the same commitments produce a sense of overwhelm too.
Time, monetary investment, education, introspective thought, associations, partnerships and clientele all bring a type of required commitment …
How to Rebrand Yourself After A Career Switch
People choose to switch careers for a variety of reasons. Maybe you were unhappy in your industry, or your job didn’t offer enough flexibility, or you just needed a change. No matter what your reasons, making a career switch can be tricky, especially if you’ve already branded yourself as an expert and professional in an …
5 Mobile Applications for Savvy Job Seekers
As of last year, 77 percent of job seekers have used mobile applications in their search. These mobile apps allow them to keep track of their resume, prepare for interviews, store files and be responsive to hiring managers and recruiters. About 36 percent of job seekers use these apps to react to new job postings …
Is Your Brand Hiding in Plain Sight?
Recently I judged a brand personality competition for Newsweek/Daily Beast’s special issue on the top 100 Digital Brands, along with 4 other branding experts. Beyond my vote, the editor asked for an answer to a hot button question for people who are just launching their brands. That might be you.
Does the Internet need more …
6 Signs It’s Time To Change
“We are what we repeatedly do. Excellence then, is not an act, but a habit.” – Aristotle
Habits are our greatest asset and can become our worst curse.
We know in order to maintain our personal and professional lives, we need to develop and establish effective, solid and sensible habits, as well as, keeping them …
Your Personal Brand from Theory to Execution
It used to be that hiring was limited to who’s local and available. But the advent of the Internet and social media has really made the world smaller and more at reach. Social media has changed the way people see brands, and it has changed the way people promote and market their personal brand.
Going …
Mastering the Room: Give Great Performances, Beyond Just Presentations
This week, I had the honor of being invited into a setting where aspiring entrepreneurs were pitching their ideas to venture capitalists. I don’t envy the pressure they were under one bit at that particular moment of truth, when they were given a center stage and a captive audience. One by one, they were given …
Hillary Clinton’s Golden Opportunity
Just because someone is popular, doesn’t mean they should be President. In 2008, many attributed this notion to presidential candidate Barack Obama – arguing that he was unprepared for the Oval Office, and that Hillary Clinton was a more capable …