Eliminating Age Discrimination
Companies who want to sell their products to Baby Boomers use advertising slogans like “60 is the new 50”, implying that somehow older people today are younger than their chronological ages. This psychological approach has worked well for selling Harleys and Viagra® to aging Baby Boomers. However, corporate hiring managers and recruiters are not buying …
Are You Like Me? – Hired!
It’s probably happened to you a hundred times: you go to a major store, hoping to find that specific item you’re after, and you have to walk away disappointed. Either the item was not available or, most likely, you were looking for something uncommon or unusual that the store didn’t have. Such a scenario often …
Networking Buddies (When BNI Failed, I Won)
There are many folks who are strong believers in BNI and how it has helped them grow their businesses. For me, BNI never helped. I attended and even joined a BNI group, went for a year and saw no value. I know that this is not the common experience, but if it is your experience, …
Experienced Plus Innovative Equals True Meeting of the Minds
Many are dismayed by hearing the news that older people in their mid-30’s are no longer desired in the workplace. For one, the definition of older citizen used to be those in their 60’s but somehow the number shrank. Secondly, why would an employer dismiss the valuable expertise including hard lessons previously learned?
It’s no …
Why You Should Start Your Personal Brand in College
As a college student, you have a lot of things to worry about. You’ve got classes, clubs, a job, and a social life to take care of. Planning ahead for your career is one of the last things you’re thinking about as an underclassman.
Though your career might seem far away, it actually starts right …
The Importance of Self-Improvement in Your Personal Brand
In order to get ahead of the competition and stand out from the rest of the crowd, you need to keep improving yourself. You need to regularly add new attributes to your personal brand so you can keep climbing the success ladder.
Nowadays, it is not enough to only have a college degree and find …
How Dramatic and Defensive is Your Personal Brand?
As you may know, I have the great honor of teaching for a major university in a special program to re-launch young managers who have not been successful in their careers. Either their jobs have simply gone away, they’ve been eclipsed by someone better prepared or somehow just not made the inroads they needed to …
Apply BHAGs and Boldness On Your Drive for Success
In the first year and a half of his presidency Woodrow Wilson, America’s 28th President, was able to have enacted four major pieces of legislation of his vision branded The New Freedom. These included major tariff reform, and the establishment of the Federal Trade Commission and what serves today as the Federal Reserve and central …
How to Build Your Personal Brand as an Expert
One of the questions I encounter frequently, especially by professionals who are just starting to use social media, is how I built a brand around being an expert. While I’m always happy to answer, I find myself at a partial loss simply because the answer is both amazingly simple and complicated. The short answer is …
Personal Branding Weekly – More Big Bang for Your Buck
It’s true – deep down I’m a geek. I learned how to program in COBOL and FORTRAN. I even received my first prom invite on a punch-card. So, I immediately fell in love with the geeky, quirky team on the television show The Big Bang Theory. I don’t think you have to be geeky to …