Why Advokatfirman’s Michael Sterner Believes Niche Specialization is Essential
[Sponsored Blog Post]
As I’ve mentioned numerous times throughout the years, having a niche focus is critical to being successful in business. If you try to be everything to everyone, you will be nothing to no one and people will simply not pay attention to you. You have to come up with a specific area …
Conference Strategy Leads to Strong Business Results
The Dreamforce Conference has grown exponentially in size compared to its humble beginnings. Frequently, when business faces enormous growth spurts, the fast pace sometimes throws the company off of its game, but not this time. This, too, became a rousing success.
What was difference and what can entrepreneurs learn from the lesson?
While insider details …
Why You Need a Lifeguard to Get a Promotion
No matter where you live and where you want to work, there’s probably an ocean between you and what you want. No, I don’t mean the vast body of water that covers 71% of the planet. It’s not that you live in the UK and want to work in the US. Not that kind of …
Personal Branding Weekly – Have Strings Attached Always
I’ll best illustrate this with the use of a listening-to-the-radio analogy. If you listen to the radio, you have a couple of (or more) stations you like to listen to, maybe for the music they play or the programs they feature. However, should you hear something you don’t like (songs you don’t appreciate, too many …
How Long Will My Job Search Take?
I am often asked, “How long will my job search take?”
My answer is almost always, “It depends.”
I work, primarily, with experienced professionals—which is code for those over 50 years of age.
I tell them that a really short job search is three months. It takes almost three months for a company to decide …
Kick-start Your Week With A Happiness Regimen
Good habits are known to increase overall well-being and happiness; whether it’s engaging in exercise, meditation, or eating well, there are still days you may not feel jovial or serene. Everyone could benefit from jump starting their day with a healthy dose of happiness. As silly as it sounds, focusing on the simple fact that …
6 Ways to Get Your First Client
Encouraging referrals is the best way to grow your business. However, as a new entrepreneur, to obtain referrals you have to have clients. Getting that first client can be one of the biggest challenges in getting your business off the ground. Fortunately, there are things you can do to entice new clients into hiring you.…
Growing Your Personal Brand Facebook Fan Page
A few years back, Facebook opened the door of opportunity for attracting new prospects and fans with their Pages (different than a Facebook Profile). Then came the implementation of Facebook Graph search along with its updated algorithm and Page configurations which has caused these online relationships to dwindle. But having a strong brand presence on …
Word of Mouth Starts by Owning Your Contacts
Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database?
Word of Mouth marketing starts by owning your contactsEven those born within this last minute, already have a handful …
MS CEO: Open Mouth, Insert Foot
How many times in your life have you made some careless, ill-considered remark that had the effect of hurting, insulting or angering those around you? If you’re like me, this has probably occurred more than a few times! And, oh, how we usually wish we could immediately take back those words, or perhaps just curl …