Personal Branding Interview: Debbie Weil
Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …
President G.W. Bush: The Brand Challenge
He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is not the legacy …
8 Ways Your Personal Brand Benefits From Press
Press from the media, which now includes blogs, is a big deal because visibility creates opportunities for your personal brand. Corporations want good press because it gets their brand name out there, or reminds stakeholders of it’s existence. A lot of individuals view press as something “really cool” and if they get it, they start …
Capture Minds by Actively Marketing Your Personal Brand
Today, I spoke with Tony Rubleski, whose here to help your brand break free from the clutter and mass messages sent daily. Tony reveals some important marketing strategies that could help broaden the awareness of your brand, attract new clients and start a word-of-mouth buzz campaign. We also discuss writing great content and how to …
How to React to Your Personal Brand Haters
I’ve spoken about gaining visibility for your personal brand many times. When you have the spotlight on you, the “haters” come out to play.
When you stand for something, there are going to be people or groups that are against you. Every Hollywood celebrity has AT LEAST one person in this world who hates them. …
Interview with David Meerman Scott About All Things Social Media
Today I interview David Meerman Scott, who gives us insight on why we all have to be content creators and actually listen to our audience before we take action. I hope you have enjoyed this interview series and feel free to leave a comment or email me if you are interested in a particular personal …
Complete Guide to Pitching Bloggers Using Your Personal Brand
Today, anyone can become a member of the media. PR practitioners care wholeheartedly about the blogger population these days, but they tend to treat them like traditional journalists. We shouldn’t be surprised with the sheer amount of press releases that cross wire services, and PR people who flock to bloggers for extra coverage (this especially …
Your Personal Marketing Plan Strategy – Part 4 of 5
Your Personal Marketing Plan Post Series
Section 1: Situational Analysis – A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle.
Section 2: Audience Analysis – Researching what the market is for your brand, with both primary and secondary research and quantitative and qualitative measurements.…
An Interview with Tiffany Monhollon on Personal PR
Through Personal Branding, I’ve gotten to meet some amazing young stars. One of the most prominent and resourceful is Tiffany Monhollon, who writes the Personal PR column and has just started a blog on that very topic. Today, I interviewed her concerning this topic to give you a better view of how important it is. …
Personal Branding Octopus Model of Relevancy
An octopus has eight tentacles, as does the subject of personal branding. Each tentacle has suction cups for sensing and tasting other sea creatures and objects such as coral. Personal branding touches each related topic in a dissimilar way. The personal brand or head of the octopus is the centerpiece for the model, which is …