Category: Positioning

Brand Yourself AsPersonal BrandingPositioningSuccess Strategies

A Cup of Coffee to Personal Article Marketing

Today is the day to begin showcasing your expertise online so searchers will find your name attached to some well-written, helpful, and informative content. When done right, personal article marketing is a sure fire way to solidify your personal brand, increase your credibility, and prove yourself a thought leader in your industry.

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7 Ways to Start Building Your Personal Brand for Free

Today, it’s easier than ever for individuals to build and promote the personal brands for free, long before writing and publishing a book.

The Internet offers you numerous free ways to demonstrate your subject area expertise, set yourself apart from your competition, and build your online visibility. There are several ways you can take small …

Career DevelopmenteBrandPersonal BrandingPositioningSocial MediaSuccess Strategies

The Age of Resistance is Upon Us

We are living in a very different world than we were a few years ago. We are now inundated with so much content and advertising, across so many media streams, that we’ve started to become resistant.  We are opting out of email newsletters, unsubscribing to magazines and newspapers, unfollowing on Twitter, de-friending on Facebook, and …

Brand Yourself AsPersonal BrandingPositioningReputation Management

8 Tips for Attorneys to Build Your Personal Brand

A lot of people think personal branding is only useful for celebrities. But anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business (if you’re new, start with the personal branding worksheet). Today we’ll take a look at some tactics attorneys …

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Why it Takes More than Information to Write a Brand-Building Book

It takes more than information to write a book that drives your business and builds your personal brand.

Information, by itself, is not enough to write a book that builds your personal brand!

No matter how much you already know about your field, or how much experience you’ve accumulated, writing a book requires more than …